| University | Singapore Management University (SMU) |
| Subject | Supply Chain Management (SCM) |
Question 1
French sporting goods retailer Decathlon has more than 1,500 stores worldwide. Last year, Decathlon opened its first stores in Japan and Vietnam, a superstore in the United States, a retail park in Poland, and a megastore in Singapore.
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In its expansion, it has to consistently keep up with customers’ expectations and changing shopping behavior.
(a) Explain the role of supply chain management in Decathlon’s success.
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