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Updated on: 9th Nov 2020

BU8541 Sports Marketing – The Marketing of Champions NTU Assessment

Nanyang Technological University (NTU) BU8541 NTU module will focus on sports marketing overview, strategies, concepts, and sponsorship. The NTU sports marketing field is set to capture the imagination of the audience and sponsors Worldwide. The BU8541 sports marketing course will provide a broad understanding of the sports marketing industry as a multi-million dollar business.

In this course, students are asked to do University assignments provided to them. Further, we will see the learning objectives of this topic.

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The BU8541 Sports Marketing- The Marketing of Champion’s module Learning Objectives

The NTU BU8541 sports marketing – the marketing of champion is a part of liberal studies (LS) elective.

Upon completion of this sports marketing NTU module, students would learn about

1. Students are expected to utilize the principles and conceptual tools taught in the seminars in identifying related issues and making suitable recommendations after evaluating and analyzing these alternatives

  • Seminars are conducted to help students to understand the BU8541 topic deeply.
  • The orientation programs are organized to update students regarding upcoming Sports worldwide.

2. Students would be working in teams and will have the opportunity to assimilate and defend different points of view while participating in class discussions

The teams will examine the dissimilarities and similarities between product and service marketing and why does sports marketing overlap in both of these areas?

3. It will provide the knowledge and understanding of various aspects of sports marketing

  • Here, the perspective of both sports organizations and the Corporation will be addressed.
  • Various aspects of sports management would be taught to learners.

4. Students will generate an appreciation of the importance of the sports field and the players involved in it.

We will review the impact of the sports industry. This BU8541 sports marketing course will highlight opportunities and sports trends for young people who wish to enter in this Arena.

5. Students can expect to learn how companies product is marketed to Sports and learning about sponsorship

  • It will focus on promotion strategies and sports product marketing for live attendance and media audiences.
  • The Main area discussed would be related to sponsorship, branding, promotion, and advertising of sports products.

6. To assess and analyze marketing strategies required for the internationalization of the sports activities

  • Here we will touch on the topics of sports marketing and make the Bedrock of professional sports by highlighting global sports diplomacy.
  • The international market dedicated to sports activities would be discussed in the classes.

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7. To assess, analyze and know the role of social media and digital communities in sports business

  • To understand sports communication, crisis communication, and Public Relations related to Sports. Various Strategies and issues surrounding celebrity and social media handling will be focused further.
  • We will see the role of digital platforms in promoting the sports business through ad-display, email, newspapers, and social media platforms.

8. To know Diagnostic tools and digital marketing tools required for market research

It will cover the primary areas of sports communication such as Public Relations, media relations, and press releases. We will see how to frame a draft on an effective press release.

9. To understand the different marketing concepts and applying them to the sport management

  • In this workshop and case studies, the key focus will be on sports-specific Trends and marketing strategies.
  • We will also see How is sports marketing is different and similar to other kinds.

10. To improve yourself as a sports marketing professional by using operational marketing tools

This will touch the sponsorship and brand partnerships, dynamic ticket pricing, and licensing. We will also touch on the topic related to sports agents and becoming a professional athlete as a career.

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Frequently Asked Questions

Q. 1 What is meant by sports marketing?

Ans:  Sports’ marketing is a sub-category of marketing that focuses on the promotion of services and products through sports teams and Sporting events. In this service, the element which is promoted can be the brand name or a physical product.

Q. 2 What are the additional 4 P’s added to the sports marketing mix?

Ans: The additional 4P’s are planning, perception, positioning, and packaging that are added to the sports marketing mix.

Q. 3 Names some sports marketing jobs available in Singapore?

Ans: Some jobs related to sports marketing includes sports media sales specialist, sports Development Manager, sports studies lecturer, sports coaches, public relations coordinator, media sales.

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