| University | Management Development Institute of Singapore (MDIS) |
| Subject | ASB-1600: Marketing |
Brief:
In view of the dynamic nature of the marketing environment, to what extent do you consider consumers to be, in practice, central to marketing activities?
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Learning Outcomes
In completing this assignment student should be able to:
- explain the nature of the environment within which marketing takes place
- display an understanding of the ever-changing nature of the marketing environment and how this impacts marketing activities
- discuss meaningfully the central role of consumers in the formulation of a marketing strategy
- analyze the relative importance of consumers and the marketing environment in the implementation of a marketing plan
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