MGTS4547: Market Analysis for a Particular Energy Product Being Developed at the REIDS – SPORE Demonstration site Report, RMIT, Singapore

Executive Summary

You need to provide a summary of the following information in PARAGRAPH format:

• Purpose of the report (e.g., market analysis for a particular energy product being developed at the REIDS – SPORE demonstration site)
• Identify 3-4 theoretical frameworks you will use to undertake this market analysis. Provide a brief justification/rationale of what advantages these frameworks offer.
• Touch on product uptake implications for one or two of the following for client organizations: ethics, CSR, HRM matters, Leadership.
• Say in your own words – the benefits/risks of this product for Singapore and the wider ASEAN region.

Introduction

An introduction is the overall ‘roadmap’ for the report document.  In this section, you are meant to provide the context for the report’s topic.  You are also meant to outline the topics that will be covered in each subsequent section of the report.  Finally, you will articulate the main AIM of the report (what are you trying to accomplish here).  In other words, restate the problem as a research question which this report will answer.

Part 1 Literature review of management journal articles on energy/sustainability challenges within the business sector you chose –

Topics to cover here include but are not limited to:

• Overview of the energy needs of the sector (e.g., as described in white papers issued by energy institutions, by industry peak bodies, etc.)
• Overview of the sustainability challenge in the Singapore and ASEAN region in meeting those energy needs with a reducing carbon footprint (e.g., to meet the Paris COP 2015 targets)
• Examples of what has been tried (whether successful or not), what is being planned for – this may come from industry journals (e.g.,
• Remember to ground your analysis of the literature in this section with management theory – feel free to use anything from the reading list or the library holdings

Part 2 – Identify and select models and theory that will help you understand the implications of the REIDS-SPORE product adoption on businesses within the sector

Topics to cover here include but are not limited to:

• Touch on product uptake implications for client organizations by discussing two of the following: ethics, CSR, HRM matters, Leadership.  Indicative questions you may consider answering are:
  • What kind of leadership and subsequent cultures need to be formed when making the change to use this product? Why and How?
  • Are there environmental, social, political, or financial ethical aspects to consider regarding internal and external stakeholders?  Why and How?
  • How are CSR (and especially Social License) aspects going to be addressed
  • How could HRM be used, internally, to manage employee uptake and support for this product?
  • What overall alignment is required between HRM, leadership/culture, CSR, and ethics to make sure they all say the same thing when communicating with and motivating employees to support the use of this product?

Recommendation

This section is for you to bring together your complex and nuanced analysis of the advantages and risks of adopting the products created by the REIDS-SPORE project for your chosen sector.  Imagine that you are writing an argumentative position essay here to convince a corporate board of directors of the course of action they should take and in what time frame.

It would also be good for you to mention how it would be helpful to have the FFCRC partner with Engie Energy Resources to make your recommendation actionable.

You will need to cite academic references in this section.