Alibaba Ant Group Case Study

Here, we shall be conducting an Alibaba Ant group Case study. Now, we have all heard of the brand Alibaba. But how you ever wondered how this organization works? We shall be providing all the information related to the brand in this case study. Thus, without further adieu:

Alibaba Ant group: overview

Almost everyone knows about “Alibaba” and its founder Jake Ma who also happens to be the richest person in China. Nevertheless, we shall be looking at this brand and its holding company in detail.

Alibaba.com or Alibaba Group Holding Limited is a Multinational Chinese company. It mainly operates in E-commerce, retail, and technology industries. Moving on, this organization was established in the year 1999 28th of June in Hangzhou, Zhejiang. Plus, the founder was no other than now business tycoon Jake Ma.

Moreover, Alibaba is famous mainly for its web portal. This website allows C2C. B2B, as well as B2C mode of operations. In addition to this, it also features its own payment gateway as well as search engines and cloud computing features.

Furthermore, there several lesser organizations under Alibaba that function across the globe in various industries. We shall be looking at these firms later on. Meanwhile, it is also quite important to understand the Corporate and business structure of the brand. Therefore, we shall be looking at the same in the next section of the case study.

Alibaba’s Corporate and Business Structure

Alibaba is a Cayman-domiciled organization ruled by way of its articles of association and the business law of the Cayman Islands. Its headquarters is in Hangzhou, China, the homeland of founder Jake Ma.

Moreover, Alibaba’s equity trades as American Depository stocks (ADSs) on the big apple inventory exchange (NYSE). The firm is considered an overseas private company (FPI) below U.S. securities law and NYSE listing regulations.

In 2019, Alibaba completed a secondary listing in Hong Kong. Alibaba’s essential enterprise is offering net structures for retail and wholesale e-commerce each inside the p.c and some other place. Alibaba is a holding agency: it has few belongings apart from stocks of its fully-owned offshore subsidiaries.

Furthermore, Those offshore subsidiaries are themselves maintaining businesses that at once or indirectly very own stocks in downstream subsidiaries. The most economically vital of these downstream subsidiaries are onshore and a part of so-referred to as WFOE–VIE arrangements.

Alibaba Group’s Ecosystem

In this section of the case study, we shall be looking at the different organizations or companies that are owned by Alibaba and Ant group. Thus, these are, as mentioned below:

Alipay

As the name suggests, Alipay is the payment service provider of Alibaba. True to its name, it provides a safe and secure gateway for online transactions on Alibaba’s website.

Alimama

Alimama deals with digital marketing and advertisement. It providing marketing and advertising services to the sellers on the organization’s website.

China smart Logistics

“China Smart Logistics” refers to the logistics unit of Alibaba. This sub-division real-time insight on the logistics. In addition to this, it helps improve the efficiency of E-commerce. Plus, it also makes it easier to use mass delivery helping both sellers and buyers.

Aliyun

Aliyun is the part of Alibaba that concerns with controlling information as well as the cloud computing operations. In addition, it also makes sure that the Website of Alibaba does not crash under pressure.

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