H3619C: You are Required to Present a Business Proposal with Recommendations to Improve Revenue for Oasis: Wellness, Lifestyle and Spa Operations Management Coursework, RP, Singapore

Assignment Title

Business Recommendations to Increase Revenue for Oasis

Assignment Objective

This is an Individual Graded Assignment.

You are required to present a business proposal with recommendations to improve revenue forOasis based on the questions in the table on the next page. Do answer all the questions listed and apply spa types, products, retail sales, menu development, design and marketing concepts learnt from lesson 1 to 17.

You can conduct your research via the internet and use your student resources to write your report. Where appropriate, you are required to show evidences using tables, diagrams, graphs and articles, etc. in your submission of the assignment in the appendix.

Background

A Tanjong Pagar area hotel’s wellness centre, Oasis, currently offers spa and facial services. As the hotel is moving towards a holistic wellness approach, the hotel management is considering rejuvenatingOasis’ business portfolio to include more all-rounded wellness services and products. The hotel management is also keen to adopt current wellness trends and to heed the call for sustainability by the Singapore government.

The following is the fact sheet of Oasis:

1. Oasis takes up 3000 sq.ft. of space on the 7^th floor open air rooftop of the hotel
2. On the same floor, there is a swimming pool, gym, exercise studio and outdoor garden with a footpath and small open area
3. Surrounding the hotel at the Tanjong Pagar area are shopping centres and office towers.
4. Located in the hotel are two restaurants and a café
5. Oasiscurrently serves mainly in-house hotel guests
6. Oasis is decorated in a luxury minimalist style
7. Oasis’ facilities include four single treatment rooms, one couple treatment room, separate male/female shower and locker room with jacuzzi and sauna
8. Within Oasis, there is a small lounge area for guests to relax on sofas and armchairs
9. On the same level, there is an unused small kitchen originally meant to offer snacks and cocktails for pool guests
10. As Spa Manager, you are in charge of the centre, pool and fitness facilities.
11. The Oasis spa menu currently offers three types of massages (Swedish, Deep Tissue and Aromatherapy) and two facial (Purifying, Whitening) treatmentsusing generic skincare products
12. Therapists earn a basic pay and commissions on treatment performed

The hotel management has tasked you, as the Spa Manager, to propose ways to increase Oasis’ revenue, productivity and brand awareness.