What is the strategic focus of Zara? How does the Zara focus appear to differ from that of Wearable Wishes: Accounting, Behavior and Organizations Assignment, RMIT, Singapore

University The Royal Melbourne Institute of Technology (RMIT)
Subject Accounting Behavior and Organizations
  1. What is the strategic focus of Zara? How does the Zara focus appear to differ from that of Wearable Wishes? Is it logical for Wearable Wishes’ strategic focus to remain different? Why?
  2. What is the competitive advantage of Zara and WW?
  3. Present three key success factors and three associated strategic performance objectives for WW and Zara.
  4. Discuss the income cycle at Zara. How is it unique?

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