| University | Birmingham City University (BCU) |
| Subject | Digital Technologies |
Learning Outcomes:
- Complete an online marketplace analysis to assess competitors, customer and intermediary use of digital technologies and media as part of strategy development
- Identify the main business and marketplace models for digital communications and trading
- Evaluate the effectiveness of business and revenue models for online businesses, particularly online start-up businesses.
Management Issues
- What are the implications of changes in the marketplace structures for how we trade with customers and other partners?
- Which business models and revenue models should we consider in order to exploit the Internet?
- What will be the importance of online intermediaries and marketplace hubs to our business and what actions should we take to partner with these intermediaries?
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