| University | RMIT University (RMIT) |
| Subject | MKTG 1052: Buyer Behaviour |
Culture and Subculture: Are the values upheld in the society consistent with the consumption of the product? Does the product appeal to a specific adopter category?
Demographics: Is there an influence of age, gender, socioeconomic influences upon consumption?
Group influence: Is there a reference group influence element on this product category? If there is any question please do let me know that you
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