MKT559 Search Engine Marketing Assignment Sample SUSS Singapore

Search Engine Marketing (SEM) is a system where businesses pay search engines like Google or BIN to show their product/service in the results. SEM has become an integral part of online marketing strategies because it helps defend against competitors who use similar keywords, while also enhancing your strong points by promoting them on popular sites where customers may find you through these sponsored listings.

SEM is a great way to improve your website’s visibility, traffic, and conversions. It can be used to target customers who are specifically searching for your product or service online. And because SEM is trackable, you can easily measure the results of your campaigns to ensure that you’re getting a good return on investment (ROI).

Google AdWords is a platform where you can create and manage your campaigns. After completing this course, we’ll teach how to run successful Google search ad campaigns using text-based ads as well as image-based ones so that the best return on investment (ROI) for marketing dollars is obtained at all times.

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Assignment Brief 1: Create and run search engine marketing campaigns on Google AdWords

Creating and running search engine marketing campaigns on Google AdWords can be a great way to get your business or website noticed by potential customers. However, it is important to keep a few things in mind when creating and running your campaigns.

First, you’ll need to create ads that are targeted and relevant to your audience.

Second, you’ll need to choose keywords that are likely to generate clicks and conversions. 

Third, you’ll need to bid on those keywords to get your ads seen by potential customers. 

Finally, you’ll need to monitor your campaign closely and make sure that you’re getting the results you want. By following these tips, you can create successful search engine marketing campaigns on Google AdWords.

Assignment Brief 2: Choose and compare different keywords to be shortlisted

When it comes to search engine marketing, there are a few different keywords that you might want to consider shortlisting. Here is a comparison of some of the more popular options:

PPC: A popular choice for many businesses, pay-per-click (PPC) allows you to pay for your ad space on a Search Engine Results Page (SERP). This means that every time someone clicks on your ad, you will pay the agreed-upon amount. The benefit of this method is that you only pay when someone takes action, making it a potentially cost-effective way to drive traffic to your website. 

CPC: Cost-per-click (CPC) is similar to PPC in that you pay for your ad space on a SERP. However, with CPC, you pay every time someone sees your ad, regardless of whether they take action. This method is often used by larger businesses with a bigger budget, as it can be more expensive than PPC. 

CPM: Cost-per-thousand impressions (CPM) is another option for those looking to pay for advertising space on a SERP. With CPM, you pay for every 1,000 times your ad is seen, regardless of whether someone clicks on it. This method is often used by businesses that want to make a big splash with their ads and reach a large audience. 

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Assignment Brief 3: Evaluate and optimise campaigns to obtain the best possible results

When it comes to Search Engine Marketing (SEM), there is no one-size-fits-all solution. The best way to obtain the best possible results for your campaigns is to evaluate and optimize them regularly.

Here are some tips for doing just that:

1. Use A/B testing to test different variants of your ads and landing pages. This will help you determine which versions produce the best results.
2. Make sure your website is fully optimized for search engines. This includes using the right keywords, titles, and descriptions, as well as ensuring that your website loads quickly and is mobile-friendly.
3. Monitor your campaign performance closely and make changes as needed to improve results. For example, you may need to adjust your budget or target different keywords if your current campaign isn’t performing as well as you’d like.

Assignment Brief 4: Propose a systematic approach to assist digital marketing decision making

To make sound digital marketing decisions, it is important to have a systematic approach. The first step is to conduct a situational analysis to understand the business’s current environment, including its strengths and weaknesses.

The next step is to develop marketing goals and objectives that align with the company’s overall business goals. After that, it’s important to create a strategy and tactical plan that will help achieve the desired results. And finally, it’s critical to track and measure progress to optimize results. By following this process, businesses can make sound decisions that will help them achieve their desired outcomes.

The first step in making digital marketing decisions is to conduct a situational analysis. This will help you understand the current environment that your business is in, including its strengths and weaknesses. Once you have this information, you can develop marketing goals and objectives that align with the company’s overall business goals.

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Assignment Brief 5: Demonstrate proficiency in communication with clients.

Since you’re asking about demonstrating proficiency in communication with clients, I’m assuming you’re looking for tips on how to improve your communication skills. Whether you’re communicating with potential or current clients, family or friends, good communication is essential to strong relationships. The following tips will help you hone your communication skills so that you can more effectively connect with others. 

1. Be clear and concise in your communication. When it comes down to it, effective communication is all about saying what you mean and getting your message across clearly. This doesn’t mean that you have to be overly simplistic in your language usage – just try to communicate as directly as possible without beating around the bush. 
2. Listen actively and attentively. Good communication isn’t just about speaking – it’s also about listening. When someone is talking to you, try to give them your full attention and listen to what they’re saying. This will not only help you better understand their point of view, but it will also make them feel valued and appreciated. 

Assignment Brief 6: Support group work with constructive and persuasive advice.

If you’re looking for constructive and persuasive advice, a support group can be a great resource. There are likely others in the group who are facing similar challenges, so you can share tips and advice.

It’s important to find a support group that is right for you. Some groups are focused on a particular issue or condition, while others are more general. Some groups may be led by professionals, while others may be peer-led.

Before joining a group, it’s important to read up on the guidelines and policies so you know what is expected of you and what is off-limits. It’s also important to make sure the group is safe and that all members feel comfortable sharing their experiences and feelings.

If you’re not sure where to start, many online directories can help you find a support group in your area. You can also ask your doctor or mental health professional for recommendations.

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