| University | National University of Singapore (NUS) |
| Subject | Descriptive Analysis |
- The aim of descriptive statistical analysis is to identify which specific advertising communication method/medium among the below would reach as many potential customers as possible effectively at generating sales for the newly launched T5 smartphone.
[a] watching television,
[b] browsing the internet,
[c] listening to the radio,
[d] engaging with social media,
[e] readings newspapers/magazines. - Discuss and finalize the Results
- Descriptive Statistics Analysis of the Survey Data based in Annex A.
- Develop a BAR graph and table & figures to communicate the results.
- Describe your findings based on the format in Annex B.
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