| University | Singapore Institute of Management (SIM) |
| Subject | Marketing and Business Communication |
Develop a Strategic Marketing Plan for a company of your choice, that is in the business of selling tangible products to the consumer market, based in Singapore.
Your marketing plan is a report to be handed to the CEO of the company and involves the full spectrum of outlined plans to apply the theories and concepts of the Marketing Management Process taught during the module, and to showcase how it is applied in practical business situations and circumstances, based on the judgments and assumptions that you hold relating to the firm.
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