| University | PSB Academy (PSB) |
| Subject | Destination Marketing |
- Describe Singapore as a tourist destination with relevant statistical data.
- Define the concepts of domestic and international tourism.
- Outline some of the major special interests of domestic tourist and international tourists.
- Define the types of demographics of tourists who visit Singapore.
- Outline the marketing strategies used to attract tourists to Singapore and explain whether any of those are applicable to domestic tourists.
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