MKT6045: As the Sustainability Manager within an organization of your choice, you have been asked to deliver a presentation: One Planet Business Assignment, BCU, Singapore

As the Sustainability Manager within an organization of your choice, you have been asked to deliver a presentation to the Senior Management Team that outlines the sustainability issues within the industry and proposes a new, sustainable product or service address one or more of these issues.

1. Present a Triple Bottom Line analysis that identifies the key sustainability issues that are currently facing the industry in which your organization operates.
2. Evaluate the organization’s current approach to the identified sustainability issues in relation to at least two competitors.
3. Propose, with justification supported by academic theory and/or frameworks, a new product or service that addresses one or more
   of the identified sustainability issues, in which you:
   a) Outline a Minimum Viable Product (MVP), including a customer value proposition
   b) Present a concept visualization and/or customer storyboard that outlines the features and benefits of the product/service
4. Present a customer persona for a specific, non-sustainable target segment, outlining the key obstacles that are preventing them from adopting a more sustainable lifestyle.
5. Recommend, with justification supported by academic theory and/or frameworks, three distinct activities that your organization
   can undertake to encourage the chosen target segment to adopt your new product/service.