How does your company create innovation and where does this fit in terms of overall corporate strategy: Innovation Strategy and the Corporation Case Study, SMU, Singapore

University Singapore Management University (SMU)
Subject Innovation Strategy and the Corporation
  • How does your company create innovation and where does this fit in terms of overall corporate strategy?
  • How does your company manage innovation internally (and externally)?
  • How does your company appropriate and exploit innovation?
  • As an aid to constructing your case study, think about the following:
  • What are the key innovation processes and how are they managed?
  • What is the strategy to source, capture, and exploit innovation?
  • How does what you find in your company relate to theoretical concepts/frameworks?
  • What can your company do better in terms of innovation?

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