MN3496K Is Innovation Manageable or Just Luck? Strategic Approaches for Firms, Singapore

University Singapore University of Social Science (SUSS)
Subject MN3496K Cluster Small Business & International Entrepreneurship

Question

Is innovation manageable or just a random gambling activity where you sometimes get lucky?  If it is manageable, how can firms organise and manage it – what general strategic approach might they use?

2500 words
exclude bibliography

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