University | Singapore University of Social Science (SUSS) |
Subject | MKT555: Social Media Marketing in Practice |
Section A (100 marks)
Answer all questions in this section.
Background
The School of Business (SBIZ) at the Singapore University of Social Sciences (SUSS) has recently launched its LinkedIn account. Assume that you have been tasked by SBIZ to assist in managing its LinkedIn platform for two months, from 1 May to 30 June 2025. Your role is to design a student-led social media marketing campaign that can be executed by current students to effectively promote SBIZ to the public. Your answers should focus on social media marketing strategies and content that students can implement to enhance SBIZ’s online presence.
Refer to the SBIZ official website for details on its vision, mission, and core beliefs, which should serve as the foundation for your campaign: https://www.suss.edu.sg/about-suss/schools/sbiz/about
Main Task
Design a student-led social media campaign for the School of Business at SUSS.
Hire a Professional Essay & Assignment Writer for completing your Academic Assessments
Native Singapore Writers Team
- 100% Plagiarism-Free Essay
- Highest Satisfaction Rate
- Free Revision
- On-Time Delivery
Question 1
Formulate THREE (3) key social media marketing goals for your campaign, ensuring that they align with the vision, mission, and core beliefs outlined on the SBIZ website. The goals should reflect a strategic mix that enhances SBIZ’s online presence and supports its broader objectives. For each goal, you must compose a clear and specific goal statement that defines what the campaign aims to achieve. You should also justify how each goal contributes to the long-term impact and effectiveness of SBIZ’s social media marketing efforts.
(Max. 300 words) (20 marks)
Question 2
Evaluate key target audiences for your campaign and propose the corresponding content and keyword themes that will appeal to each audience.
(Max. 300 words) (20 marks)
Question 3
Construct a detailed two-month content calendar (from 1 May to 30 June 2025) that clearly articulates the type of content to be produced, including the main theme for each post and its publication schedule. The calendar should incorporate the FOUR (4) main types of social media content to optimise the content strategy.
(Max. 300 words – the calendar must be typed out; do not insert it as an image to ensure that word count and Turnitin can detect it.) (20 marks)
Question 4
Design TWO (2) social media posts for SBIZ’s LinkedIn platform, which may be in any format (e.g., text, photo, video, meme, infographic) (20 marks). Next, critique how each post enhances and contributes to achieving the social media goals established in Question 1.
(Hint: Apply relevant social media marketing strategies discussed in the course when developing your posts).
(Max. 300 words; excluding visual elements) (40 marks)
Buy Custom Answer of This Assessment & Raise Your Grades
Looking for Plagiarism free Answers for your college/ university Assignments.
- K-Pop Music Festival Poster Design | Assessment 2, Course Work
- Strategic Implementation of IBM’s Global Talent Analytics: Case study Analysis | Assessment 2
- HFS206 Occupational Biomechanics Assignment Question Papers – SUSS
- PSY205 Analyzing AI Bias: Prejudice in Language Technology and Its Impact in Singapore
- BPM203 Project Management Report: Residential Development on an Island (GBA01)
- BPM213 Tender Documentation and Sustainable Procurement for Zero Energy Convention Centre
- EAS439 Tutor-Marked Assignment Questions & Answers – SUSS
- EAS439 Lab Assignment: Numerical Methods for Solving Linear Systems, ODEs, and PDEs
- HRM331 Talent Management and Employee Retention at ServingHealth (ECA)
- GSGM7223 Stratafin Inc.: Auditing Change Case Study