BHB3002: Individual Project Strategic Management Case Study- The hospitality business environment, Singapore

University Singapore Institute of Technology (SIT)
Subject BHB3002: STRATEGIC MANAGEMENT

Assignment Details:

As part of your case study development, please scan the hospitality business environment in Singapore and the Asia Pacific region and carry out research on any Asia-based hospitality companies that may include, but not limited to, the following organizations:

Art Hotels Group Banyan Tree Resorts
BTG Homeinns Hotels Group China Lodging Group
Dusit Thani Hotels & Resorts Far East Hospitality
Frasers Hospitality Group Furama International
Greentree Hospitality Group Jin Jiang Hotels
Langham Hotels Mandarin Oriental Hotel Group
Mantra Hotels, Resorts & Apartments Marco Polo Hotels
OYO China or OYO India Pan Pacific Hotel Group
Park Hotel Group Peninsula Hotels
Rydges Hotels & Resorts Shangri-La Hotels & Resorts
Six Senses Hotels & Resorts The Ascott Limited
Taj Hotel Tokyo Inn
Worldwide Hotels Group YTL Hotels & Resorts

 

As the newly appointed Vice President – Strategy, one of your top priorities is to commission a strategic analysis and strategy review of the company’s business. Based on the information and data that you have gathered in your research, you have been tasked by the CEO to:-

1. Assess the macro (external) business environment, identifying the PESTLE factors that are contributing to or challenging the company’s growth at this time. (20 marks)

2. Using Porter’s Five Forces Model to analyse the state of the industry wherever applicable, elaborate on your recommendations for the creation of a competitive strategy. (20 marks)

3. Develop a micro (internal) analysis of the current state of the business, applying the principles of VRIO (sustainable competitive advantages).
(20 marks)

4. Use SWOT analysis to summarize your previous three sessions. (20 marks)

5. Analyse the juncture of its business cycle and highlight the Unique Selling Points (USPs) that have contributed to the organisation’s success at this point. (20 marks)

You are required to submit to the CEO your strategic analysis and strategy review in a 2,000 to 3,000 words written paper. Please include any research data, market analysis and company information (including annual reports) in your appendices. Do note that the appendices will not be included as part of the 2,000-3,000 word count.

Stuck with a lot of homework assignments and feeling stressed ? Take professional academic assistance & Get 100% Plagiarism free papers

Get Help By Expert

Get the best startegic management assignment help from the skilled writers of SingaporeAssignmentHelp.com and secure best academic grades. Our writers are masters in accomplishing all your academic task well such as essay help online, report writing help, case study writing help, etc.

Answer

Looking for Plagiarism free Answers for your college/ university Assignments.

Ask Your Homework Today!

We have over 1000 academic writers ready and waiting to help you achieve academic success