Updated on: 14th Aug 2024
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Part Time Marketing v/s Part Time Digital Media

Are you stuck between studying a part-time digital media course or a part-time marketing course at SUSS? Don’t worry you are not by yourself we are right behind you to help you with this situation.

Selecting the right course has a big impact on your future professional goals,  especially if you have other responsibilities alongside your education. Students can take part-time courses in Digital Media and Marketing at SUSS.

Choosing the field that best fits your ambitions can be difficult, as each field offers distinct benefits and career chances.

We will examine each side of these courses in this blog, assisting you in making an informed choice based on your hobbies and professional goals.

Are you ready to make a decision that can shape your future? Let’s look into the fascinating worlds of digital media and marketing!

Part Time Marketing v/s Part Time Digital Media

1. Know About the Courses At SUSS

Part Time Marketing Course

The intention behind the SUSS part time Marketing course is to give a detailed understanding of Marketing Principles, Customer Behavior, and Strategic Planning.

Generally, the course curriculum consists of,

Major Subjects:- Consumer psychology, advertising techniques, Brand Management, and Market Research.

Skills you will Develop:- Understanding Customer Needs, Developing Successful Marketing Campaigns, Analyzing Market Trends, and Making Strategic Decisions

Part Time Digital Media Course

The main topics of Part time Digital Media course include Digital Content Creation, Management, and Analysis on a variety of different platforms. Important aspects of the course consist of.

Core subjects include web design, social media management, multimedia creation, and digital storytelling.

Skills you will develop like making engaging digital content, maintaining one’s online presence, how to use digital tools and software, and analyzing digital metrics.

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2. Who Should Pursue These Courses

Let’s understand the factors you can keep in your mind while deciding which subject will be ideal for me.

Part Time Marketing Course At SUSS

This course is ideal for:-  This course will be the ideal match for students who want roles in Brand Management, Market Research, and advertising and also like researching Customer Behaviour, and Developing Marketing Tactics.

Career Switchers:- This course will be the perfect fit for the students who wish to concentrate in marketing and have a background in communication and Business.

Part Time Digital Media Course At SUSS

This course is ideal for:- This course is for Students who are interested in Multi-Media, Social Media, and Digital Content Development. This course will be a great fit for those who are passionate about creativity and technology.

Tech Enthusiasts:- This course provides Practical skills for those who are fascinated by the Digital world and wish to work in professions like Digital Marketing or Content Development.

3. What are the Advantages both courses have?

Let me give you more detailed clarification for the courses to help you to choose the right subject without any doubt and confusion in your mind. In this paragraph, I will outline the benefits of both subjects

4.  Comparison Between Both the Courses

Features Part-Time Marketing Course at SUSS Part Time Digital Media Course At SUSS
Course Focus Detailed study of customer persona, digital marketing tactics, and marketing principles in depth. It focuses on social media management, multimedia design, and the creation of digital content.
 Modules Digital Marketing

Customer Behaviour

Marketing Management

Strategic Marketing

Production of Digital Media

Multimedia Design

Social Media Marketing

Visual Communication

Electives Advertising and Branding

Market Analysis

Sales Management

Motion Graphics

Web Design

Content Strategy

Learning Result Make strategic marketing strategies

manage advertising campaigns

study industry trends

Develop Digital content for a range of platforms.

Creating multi-media content

oversee online advertising campaigns

Career Opportunities Digital Marketing Specialist

Brand Manager

Marketing Manager

Market Research Analyst

Multimedia Specialist

Content Creator

Digital Media Designer

Social Media Manager

Duration 3-4 years (part-time) 3-4 years (part-time)
Credit Units Required 130 – 140 CUs 130 – 140 CUs
Assessment Methods  Assignments

Case Studies

Group Projects

Examination

Developing Portfolio

Practical Projects

Group Work

Examination

Skills Developed Effective Communication

Critical Thinking

Digital Literacy

Problem-Solving

Technical expertise

Creativity

Visual storytelling

Intelligent in Social Media

Industry Related High demand in industries including advertising, technology, retail, and finance. High demand in online businesses, media, advertising, and the creative sectors.
Course Versatility Evening classes with available

online options

Evening classes with available

online options

Internship Opportunities Accessibility, particularly in corporate marketing departments, advertising agencies, and marketing organizations Accessible, especially in digital startups, media firms, and creative agencies.
Potential Challenges Juggling a demanding schedule of studies, work, and personal responsibilities Keeping up with the quickly evolving trends and technology in digital media

Benefits of Part Time Marketing Course

Advancement in Career:- Provide roles in areas like Market Research, Brand Management, and Marketing Strategy.

Practical Application:-  improves your opportunities of landing a job by enabling you to apply Marketing principles to real-world scenarios.

Networking:- You will have a chance to make a connection with industry professionals to gain access to internships, jobs, and close information about the industry.

Benefits of Part Time Digital Media Course

Creative Growth:- Doing this course will enhance your abilities in Social Media Strategy, Multimedia Design, and Digital Content Production.

Industry-Related Knowledge:- Keep yourself Updated with the most recent trends in Digital Media and technology.

Flexibility:- Use your abilities in various sectors, such as Online Media, Entertainment, and Technology.

5. How To Make a Decision

What are things you should keep in mind when choosing a course that eventually shape your future career?

What are your Career Goals

Marketing:- If you want to work in professions related to Market Tactics, Consumer Persona, and Marketing then the Marketing course is best fit for you.

Digital Media:– This course is best appropriate for you if your interests are in Social Media Management, Digital content making, and Multimedia Design.

Consider your Strengths and Interests

Marketing:- This course is for you if you love strategic thinking and evaluating market trends.

Digital Media:- Ideal For you if you are passionate about creativity, the Multimedia Industry, and Digital Tools.

Improve your Current Skills

Marketing:- Ideal for those who have a background in Communication, Business, and Related Fields.

Digital Media:-  Perfect for those with a background in Arts, Technology, and Design.

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Conclusion

SUSS’s part-time courses in digital media and marketing provide excellent job opportunities and transferable skills. Your decision should be by your professional objectives, present skill level, and personal preferences.

You can make an informed choice that will advance your career by analyzing the benefits of each course against your long-term goals.

SUSS offers the adaptability and assistance required for success, whether you want to pursue a career in the dynamic sphere of digital media or the strategic realm of marketing.

Take the next step towards an exciting profession by selecting the course that aligns with your goals and areas of expertise.

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Author Bio:

Laura Tan

I am an academic writer since 2003 and associated with Singapore Assignment Help. I have expertise in making dissertation proposal. Till now i helped more than 2000 Singaporean and Malaysian Students in completing their masters dissertations thesis and other academic papers.