| University | PSB Academy (PSB) |
| Subject | 314MKT: E-CRM and Strategy |
MLO1: Critically evaluate the evolution of E-CRM in organizational and entrepreneurial contexts, with reference to traditional theories and practices of Relationship Marketing.
MLO3: Critically review the growth and future of E-CRM as part of the digital revolution in marketing.
This assignment is an individual assignment.
For this assignment you must write an essay on the following:
Pick a popular e-Commerce site. Critically analyze and comment on the user experience for the chosen site. What do you like or dislike about the user experience? Make appropriate recommendations on what can be improved?
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