6023CL (IBR) February 2025: Strategy & International Business Simulation – Coventry University, Singapore

Overall

This is an Individual Business Report submission brief.

• Submission Date: 28 Feb 2025, 2200 hours for all elements of the coursework
• Contribution to Total Module Mark: 75%

Learning Outcomes Assessed

This coursework aims to assess the following learning outcomes (LOs):

• LO1: Apply theories, concepts, and frameworks from strategic management to analyze and explain strategies in organizations.
• LO2: Critically evaluate the role of strategic management and the impact of structure, culture, control, and information systems on the strategic management process within organizations.
• LO3: Critically review the relationship between the external and internal context of an organization and their impact on strategies.
• LO4: Apply analytical thinking and skills in business simulations to diagnose issues and recommend solutions.

Important Notes for Assignment Submission

1. Late Submissions:
   • If no extension/deferral is granted, late work will receive 0% (failed attempt).
   • Resit eligibility follows the University’s reassessment policy with a maximum module mark of 40%.
2. Extensions & Deferrals:
   • Must comply with University and Faculty policy.
3. Assignment Copies:
   • Students must keep copies (electronic file) of their assignment.
   • Turnitin submission is mandatory for plagiarism checking.
4. Word Limits:
   • Penalties for exceeding word limits will be in accordance with University and Faculty policy.

Marking Scheme

A copy of the marking scheme and feedback for this coursework is attached.

Return of Marked Work

• Marked work will be available 14 working days after the submission date.

Plagiarism Warning

Academic Integrity Policy

• Assignments must be original work.
• Copying from books, websites, or other students without proper citation will result in zero marks and possible exclusion from the university.
• Direct quotes must be in quotation marks with proper citation (APA 7th Edition).

Referencing

• Coventry University uses APA 7th Edition as the standard referencing format.
• A full guide is available on the module web page.

 

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Coursework Details

The End of Project Report assesses progress toward the module learning outcomes by reviewing decision-making processes used during the simulation rounds (years).

Key Objectives:

• Assess leadership potential within an organization and team.
• Demonstrate independent working skills.
• Set operational, financial, and marketing strategies and objectives.
• Analyze business environment drivers to make strategic decisions.

Content Requirements

The report must include a critical appraisal covering the last three rounds (years) of the simulation.

• Word Limit:
  • Main Business Report: 3,000 words
  • Individual Reflective Diary: 1,000 words

The main body of the report should evaluate:

• Corporate Strategy
• Operations Management
• Marketing and Financial Strategies
• Financial Performance Analysis

Suggested Report Structure

1. Cover Page

2. Executive Summary

3. Content Page

4. Introduction

5. Literature Review

6. Review of Critical Decision Areas:

• Corporate Strategy
• Operations Management
• Marketing Management
• Financial Strategy

7. Financial Analysis:

• Market Share Analysis
• Production Analysis
• Logistics Analysis
• Revenue Performance Analysis
• Financial Position Analysis
• Cash Flow Analysis
• Ratio Analysis

8. Conclusion

9. Individual Reflection

10. References

11. Appendices

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Submission Guidelines

• Submit as a single MS Word document via Turnitin on Blackboard.
• Ensure submission is completed before the deadline.

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The extracted text from your Excel file includes grading rubrics for various learning outcomes related to 6023CL Strategy and International Business Simulation at Coventry University. Here are the key elements:

Grading Criteria and Learning Outcomes (LOs)

LO3: Analyse Valid and Reliable Evidence to Draw Sound Business Conclusions

• Financial Analysis – Comparison of Results and Ratio Analysis:
  • Full comparison of latest vs. previous year data.
  • Use ratios, trend analysis, competitor, and industry comparisons to support conclusions.
  • High-quality, well-explained data comparisons with reference to sources.

LO5: Write a Coherent Project Report Communicating a Solution

• Conclusion and Recommendation:
  • Clear and well-thought-out recommendations based on financial analysis.
  • Logical structure, originality, and strong data-driven insights.

LO6: Reflect on Working Practices in Relation to Personal Development Plan

• Individual Reflection on Group Activities:
  • Self-assessment of personal contributions to teamwork.
  • Evaluation of interactions, team communication, and leadership experiences.

LO4: Identify a Business or Accounting Issue and Suggest Solutions

• Engagement with Supervisor & Business Simulation Sessions:
  • Active participation in the simulation process.
  • Initiative shown through research, discussions, and decision-making.

Referencing & Citation

• Use of APA 7 Referencing:
  • Proper citation of sources, academic and professional references.
  • Well-structured report with all necessary chapters and appendices.