An analysis of the Industry Structure and forces in Strategy Context An Analysis of the Industry Structure and Forces in Strategy Context: Sustainable Business Strategy Case Study, HU, Singapore

Before working on this applied assignment, please make sure that you are aware of the basic Bachelor level strategy concepts. If required revisit the Pre-Induction module which introduced the concepts PESTLE, 5-Forces, SWOT, and Value chain. For the purpose of this assignment, you should select an industry and, in that industry’s context, a company of your choice. Address the following analyses for the chosen industry and company:

Section 1 of your paper – The Industry

Task 1  An analysis of the industry structure and forces in strategy context – External context: Systematically list and critically discuss…

a) competition pressures,

b) growth opportunities and

c) current emerging threats in the chosen industry. If you wish to use common toolkits such as PESTLE or 5 Forces, then please keep their elaboration short. Marks are not assigned for description but for the in-depth analysis of the above highlighted external aspects.

Section 2 of your paper – Sustainability

Task 2 Outline issues of environmental or social sustainability in the chosen industry and reflect, which ethical dilemmas society and governments are imposing on the strategy if any.

Section3 of your paper – The company’s dynamic capabilities

Task 3  Internal analysis: Discuss the dynamic capabilities of the chosen company using appropriate strategy tools

a) Use the Value Chain concept to map and discuss the company’s activities; also outline the company’s financial position.

b) Use the VRIO concept to identify their core competencies – pay particular attention to dynamic capabilities the company possesses.

c) Discuss the generic strategy and strategic group the company would typically choose based on this preliminary analysis. You may attach a SWOT matrix as Appendix.

Please note for marking purposes that a SWOT matrix is only a summary of the company’s strengths and weaknesses and does not substitute for an in-depth discussion of dynamic capabilities.

Section 4 of your paper – Strategy evaluation

Task 4 Apply the TOWS matrix in order to…

a) Recommend a set of new strategic options (at least TWO) for the organization from 2018–2023.

b) Then choose one of the new strategic options and evaluate it using SAFe criteria. While making suggestions discuss a new strategy in terms of a direction and a method.

c) When discussing the method, place emphasis on the role of organic diversification, M&A, and strategic alliances/partnership.

d) While justifying your recommendations (evaluating the strategy), make references to findings from

Q1 (reflect upon the best-suited direction for growth) and

Q2 (reflect upon what asset and abilities the company should utilize to outcompete other firms of the strategic group). The paper should begin with a short introduction as the first section.

We do not require a conclusions section and no abstract. Remind yourself that dynamic capabilities are about a company’s capacity to purposefully create, extend, or modify its resource base.

According to Teece, that means companies have to be agile and, when necessary, reconfigure the business enterprise’s intangible and tangible assets. Thus please provide a dynamic analysis looking into the future and highlighting the development and further growth of the company through strategy.

A good assignment will not just describe concepts and it will use real facts, figures, and data where available. The remaining 10% will be allocated for presentation including academic standards of referencing. Also, make sure that you provide the above sections and an introduction.