| University | National University of Singapore (NUS) |
| Subject | BMA5104: Global Strategic Management |
Tasks
- Evaluate the external business environment and compare the dynamic capabilities of the two chosen companies. Contextualizing
(a) their relative competitiveness and
(b) responses to the globalization of markets and technology. - Critically analyze and compare their current CSR initiatives and social and environmental innovations, in the context of their international operations, pointing out the relative advantages and risks of these. Make sure you evaluate the different stakeholders involved in sustainability and compare three CSR initiatives of your choice, all initiated or in partnership with the chosen two global companies.
- Assess and compare potential CSR strategies that enhance organizational success. Discuss the role of the sustainability offerings for
a) long-term profitability and
b) strategic partnering with society and governments in growth markets.
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