Evaluating E-Business Activities and Strategy of a Multinational Corporation- You are a digital economy analyst tasked with examining the e-business activities and strategies: Digital economy, Assignment, NUS, Singapore

Description of the assignment:

You are a digital economy analyst tasked with examining the e-business activities and strategies of a Multinational Corporation (MNC) operating in the continent where you reside. The chosen MNC should have a significant presence both in its home country and abroad. with a focus on digital activities.

Task:

Your assignment involves conducting comprehensive research of the chosen MNC’s e-business activities and strategy, followed by the development of a poster highlighting its existing e-business initiatives. Using secondary sources e.g., academic texts and journals available via the online library in StudyNet as well as reliable websites, news items, articles, create an A0 sized poster on their existing digital activities and strategies and the impact of their e-business strategy.

The key components of the assignment are as follows:

Selecting the Multinational Corporation (MNC):

Choose an MNC headquartered in your continent of residence (eg Asia, Africa, Eurpe, etc). which also operates internationally. Amazon is EXCLUDED.
Research into the background of the selected MNC, including its organizational history. sector, and digital activities, consider what information is publicly available on the organisation e.g., through its website, news articles or other documentation. This should be through secondary sources; you shouldn’t approach or question the organisation direct.

Understanding the E-Business Model and Strategy:

Provide a brief summary of the MNC’s organizational background, sector, and e-business model focusing on its digital activities. Utilise models from Units 1-5 of the module to identify the types of e-business models currently employed by the MNC. Highlight the key elements of the MNC’s e-business strategy, such as digital innovation and online sales channels.

Evaluation of E-Marketing Strategy and Social Media Engagement:

Evaluate the effectiveness of the MNC’s e-marketing strategy in reaching and engaging consumers. Assess the MNC’s use of social media platforms to interact with customers, build brand awareness, and drive sales. Discuss any innovative approaches or successful campaigns implemented by the MNC in the digital space.

Learning Outcomes:

Knowledge and Understanding tested in this assignment:

• Analyse the range of different e-business models and strategies open to organisations
• Examine the range of digital economy solutions appropriate to an organisation’s strategic objectives

Learning Outcomes:

Skills and Attributes tested in this assignment:

•  Communicate effectively developments in the digital economy and strategies to enable organisations to respond to it.