| University | Nanyang Technological University (NTU) |
| Subject | Brand Management |
Examine the brand’s competitive frame of reference. Identify two (2) of the brand’s major competitors. Thereafter, examine four (4) specific attributes of the brand can be used to evaluate brand positioning.
Explain how you identified the competing brands, the four brand attributes of your selected brand, and discuss why they are important to establishing brand positioning
Aftershock PC Target market and segmentation Hardware enthusiasts, competitive gamers and IT professionals, corporate users Geographic segmentation: Singapore, Australia, Malaysia Demographic: 90% customer based from 20-30 years old, males Focus on functionality and customer service.
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