University | Singapore Institute of Management (SIM) |
Subject | Graphic Design |
Overview
Create a poster to promote a fictional or existing K-pop music festival in Singapore. The poster should communicate the event details while incorporating strong design principles and creativity.
Design Considerations:
- Strong visual hierarchy
- Typography, colour, composition
- Creative concept
Task 1: Design Process
- Research and collate information needed for the poster
- Compile the research into ONE PDF document using no more than 10 SLIDES with the following structure:
- Cover page—title: Graphic Design Assessment
- Brief summary of the event which includes the event’s purpose, theme, and its target audience
- Poster: Call to action and hierarchy of information
- A mood board with visual inspirations (colour palette, typography choices, reference images)
- A short write-up (100-150 words) explaining the design concept, rationale, and how the poster appeals to the target audience
- List of References and cite image credits
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Task 2: Poster Design using Adobe Illustrator
- Create a poster based on TASK 1, using basic illustration tools and typography
- Format A2 size (420 by 594 mm)
- Contents to include: event title/ date,time and location/ key visuals and graphics / event description or Tagline/ organizer logos/ contact information or website (if relevant)
- Package folder including working file of A4 size poster in .ai format, in CMYK colours
Answer
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