K-Pop Music Festival Poster Design | Assessment 2, Course Work, Singapore

University Singapore Institute of Management (SIM)
Subject Graphic Design

Overview

Create a poster to promote a fictional or existing K-pop music festival in Singapore. The poster should communicate the event details while incorporating strong design principles and creativity.

Design Considerations:

  • Strong visual hierarchy
  • Typography, colour, composition
  • Creative concept

Task 1: Design Process

  1. Research and collate information needed for the poster
  2. Compile the research into ONE PDF document using no more than 10 SLIDES with the following structure:
    • Cover page—title: Graphic Design Assessment
    • Brief summary of the event which includes the event’s purpose, theme, and its target audience
    • Poster: Call to action and hierarchy of information
    • A mood board with visual inspirations (colour palette, typography choices, reference images)
    • A short write-up (100-150 words) explaining the design concept, rationale, and how the poster appeals to the target audience
    • List of References and cite image credits

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Task 2: Poster Design using Adobe Illustrator

  1. Create a poster based on TASK 1, using basic illustration tools and typography
  2. Format A2 size (420 by 594 mm)
  3. Contents to include: event title/ date,time and      location/ key visuals and graphics / event description or Tagline/ organizer logos/ contact information or website (if relevant)
  4. Package folder including working file of A4 size poster in .ai format, in CMYK colours

 

Answer

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