How a Specific Technology is Relevant to the Business of Your Target Audience: Engaging Enterprises on Digital Transformation Assignment, SMU, Singapore

Assignment Brief:

Choose a topic using the matrix below and provide your insights on the topic in the form of an article (Max 700 words)

Briefly explain your thoughts on why you picked the topic.

The topic of your choice should be a combination of a Region and Industry and how a specific technology is relevant to the business of your target audience.

Region — As our stakeholders are mainly ASEAN Enterprises, the article can focus on one of the countries that we operate in or on ASEAN in general.

Industry— We try to engage stakeholders at an industry level, these are some of the broader industry classifications. You can choose a broad definition of an industry or focus on a sub-sector, for example, Petrochemicals (Manufacturing) or Airlines (Transportation).

Technology — This is a guide to some of the technologies that enterprises might be interested in. Technology need not be limited to this list.
Your target audience would be Senior Level business executives (VP and above) from ASEAN enterprises.