MBS664: What is your assessment of Spotify’s business model and strategy? How has Spotify monetized its business model?: Strategies for Growth and Excellence Case Study, Singapore

University Murdoch University (MU)
Subject MBS664: Strategies for Growth and Excellence

‘What is your assessment of Spotify’s business model and strategy? How has Spotify monetized its business model? Does Spotify’s business model create strong opportunities for growth or do you envisage that Spotify will decline? What recommendations would you make to Spotify’s CEO, Daniel Ek to sustain the rate of growth of Spotify?

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