| University | Birmingham City University (BCU) |
| Subject | MKT6045: One Planet Business |
- Identify factors within the marketing environment that is driving the need for sustainable behavior.
- Assess the extent to which organizations are currently dealing with the sustainability issues facing their industry.
- Critically evaluate different approaches to sustainable marketing activities within a specific organization.
- Demonstrate transferable skills that are essential to a career in business, such as commercial awareness and communication skills.
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