| University | RMIT University (RMIT) |
| Subject | MKTG1053: Service Quality |
Questions
- Discuss the Vihari store’s physical evidence to analyze and evaluate the elements introduced by Vihari to maximize their sales and gain/maintain customers.
- (a) Identify and discuss in detail two new segments of customers who Vihari could target.
- Complete in-depth research on the promotions of two competitors, as well as what promotions each of your two segments (from (a) above) will respond to and why.
- Then develop a 12-month promotion plan for each of these two segments
- Explain your 12-month promotion plan, through a detailed list of suggestions for each of your target segments. The promotion showed be designed with the objective to increase Vahari’s sales.
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