University | The University of Newcastle (UoN) |
Subject | MKTG3000: Strategic Marketing Management |
This task requires you to prepare a Marketing Plan for an identified opportunity in report format with supporting material. Use of marketing theoretical frameworks; the logic of inferences made; adequacy of supporting material presented, written competency including report formatting accuracy. Group analysis and swot analysis are in the Bee Cheng Hiang PDF file which was done by me and my group mates.
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