| University | The University of Newcastle (UoN) |
| Subject | MKTG3040 Services Marketing Assignment |
The purpose of the SDS and Customer Experience Report is to assess your ability to Purpose identify, describe and critically analyze a real service-based organization and work cohesively as a team to present a well-articulated and justified report.
Description
Your task is to prepare an SDS and Customer Experience Report for a service-based organization of your group’s choosing. To complete this task, you are required to work in a group with approximately 4 members. Groups will be formed during Week 4’s Workshop and monitored via Microsoft Teams. You MUST use Microsoft Teams for all group oe communication and file exchange.
You must ensure that your group selects a service-based organisation that has a brick-and-mortar (physical) store, so that every member is able to perform a mystery shop and analyse the elements of the SDS. You MUST incorporate academic literature to support/justify your decisions.
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