Mr. Anthony Tan, 34, is the Group CEO and Co-Founder of GRAB: Organisational Behaviour Assignment, SIM, Singapore

University Singapore Institute of Management (SIM)
Subject Organisational Behaviour

Assignment Overview:

Mr. Anthony Tan, 34, is the Group CEO and Co-Founder of GRAB. He started GRAB with co-founder Tan Hooi Ling, 32, in 2012. Under his leadership, the company has expanded into 28 cities in six countries in Southeast Asia such as Singapore, Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Myanmar, and Cambodia. By focusing on a hyperlocal business strategy and building strategic partnerships, Anthony successfully transformed GRAB from a taxi booking app to the market-leading ride-sharing app that offers the most diversified portfolio of transport services in Southeast Asia.

GRAB, which started as a ride-hailing app in 2012, quickly grew to offer food and package deliveries, mobile payments, and financial services. However, in 2020, the GRAB business had been impacted by the COVID-19 virus and the leadership at the helm had faced many challenges managing the business and functioning in the new normal.

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PARTS A & B: Application of Organisational Behaviour (OB) Concepts

Analyze the dependent and independent variables related to GRAB in the midst of the COVID-19 virus.

A1. From your analysis, identify and describe TWO (2)DEPENDENT VARIABLES related to GRAB. For each dependent variable, provide ONE (1)example to illustrate.

A2. Explain the possible causes of behavior shown by the individuals or groups of people at GRAB using SIX (6)different OB concepts as follows:

  • TWO (2) concepts from the individual level,
  • TWO (2)concepts from the group level and
  • TWO (2)concepts from the organization system level.

You are required to describe and illustrate with examples how each of these OB concepts contributed to any dependent variable.

For the section on an individual level, E.g. under the Topic of Personality, the concept refers to Personality traits that influence organizational behavior. If the first concept used is Self-Monitoring, you should not be picking Narcissism from this same section, to make up the 2 concepts. The second concept could be from another section on Factors influencing Personality from the topic of Personality. You are strongly encouraged not to repeat the concepts used in Assignment One.

For the section on a group level, E.g. under the Topic of Conflict Management, the concept refers to Types of Conflict that influence organizational behavior. If the first concept used is Conflict Between Groups, you should not be picking Conflict Between Individuals from this same section, to make up the 2 concepts. The second concept could be from another section such as Conflict Management Strategies from the topic of Conflict Management.

For the section on organization system level, the two concepts can be from any 2 variables from the following 4 Organisational System Variables:

  1. Organisational Culture
  2. Work Stress
  3. Organizational Structure &Design
  4. Human Resource Policies & Practices [cover either i) selection practices, ii) training & development programs or iii) performance evaluation]

TOPIC vs CONCEPT (USING THE OB MODEL)

TOPIC vs CONCEPT (USING THE OB MODEL)

A3. Identification and description of THREEpractical ways or work practices that GRAB have implemented to improve the company’s working conditions and/or the employee’s welfare, the community in the midst of the impact of the Covid-19 virus. Provide justification and evidence of how each way has benefited GRAB and the greater community.

PART B: Format of Written Report

The written report should be well-organized. It should include a cover page with the Plagiarism Clause, contents page, page numbering, headings, and proper paragraphing, appendices, additional research, etc. Abbreviations to be avoided.

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