| University | Nanyang Polytechnic (NYP) |
| Subject | Digital Marketing |
- Social Media Content Audit: Conduct a social media content audit of the Client and TWO of its competitors. Formulate ONE S.M.A.R.T. campaign goal for the Client that builds on the audit observations of its social media content.
- Social Media Takeover Campaign Host: Propose a suitable content creator who will host1 the social media takeover campaign for the Client, supported by reasons why this host is appropriate for the Client in terms of financial and reputational impact on the organization’s stakeholders.
- Social Media Takeover Campaign Plan: Develop a campaign timeline and plan of activities with proposed posts by the host to support the campaign goal and reach its target audience. Highlight any expectations, ethical parameters, and ground rules necessary for the takeover. Recommend appropriate performance metrics to assess the effectiveness of the campaign.
- Mock-ups of Proposed Campaign Content: Produce suitable mock-ups of your proposed social media content to support your campaign plan recommendation.
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