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Coursework Instructions: 1. This assignment represents 40% of the total assessment for the module. 2. Please refer to and implement the format guideline below for this assignment: • Prepare your ideas in a mind map format using the tool Padlet (https://padlet.com/). To draw the mindmap, you need to use the ‘Canvas’ template. • Ple
QUESTIONS: 1. Discuss on the SIA’s strategy, the level of strategy and SIA’s strategic decisions. 2. With reference to the Case and Appendix, having achieved second ranking in world’s top airlines, after Qatar (being the top world’s airlines) in 2019. Discuss with the application of a BCG Matrix model, how Singapore Airlines should craft
