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A. Objective of Individual Project Assignments • To enable participants to apply basic marketing concepts to a selected brand • To help participants adopt an integrated approach in learning B.Project Scenario You are the Marketing Executive of a brand of a consumer product (that you have selected), and you are to identify, describe and ana
You are given a notional SGD 200,000 to invest on the Singapore and the UK stock markets in shares selected from the list of shares in the FTSE ST ALL Share Index (listed on the SGX), and FTSE 100 index (listed on the London Stock Exchange). You need to build diversified investment portfolios and split your investment 50:50 between two portfolios
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213MKT Assignment Brief - Designing Online Presence Your assignment brief is to read the following background on Workforce Singapore and propose an online digital strategy to promote its new range of courses and encourage sign-up. Client - Workforce Singapore or WSG. The Brief WSG is keen to promote a series of Lifelong Learning programs dur
Question Neqi plc produces reusable face masks where there are 3 masks per pack. The firm is considering whether to invest in new equipment, costing £10.5 million, to manufacture a new type of reusable face mask. Market research suggests scope to sell an additional 500,000 units per year (from the current level). The new number of units will be t
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Assignment (Individual) This assignment is designed to test student's knowledge of the concept of risk and return. Students are expected to perform computations to evaluate the efficiency of portfolios. Question You are provided the returns in percentage for shares A and B: Year 2015 2016 2017 2018 2019 2020 Share A -9 16 5.5 -5 5 13 Share B 1
Question1 Heat leaks through a glass window that has a size of 5 m x 3 m. The temperature of the air inside the window is 20°C. The outside atmospheric air temperature is 28°C. The convective heat transfer coefficients on the inside and outside of the window are 14W/m2K and 45 W/m2K respectively. The glass is 15 mm thick and its thermal conducti
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213MKT Assignment Brief Designing Online Presence Course work 1 Your assignment brief is to critique and analyze the online presence of Old Chang Kee. Refer to https://www.oldchangkee.com/to read up about and understand the brand prior to embarking on this assignment. Based on the website and all other online presence, your task is to write a r
For this task, you will write a review of one published research paper which have been provided. The softcopy pdf can also be accessed via MDIS Blackboard. The aim is, first to identify the key features of the paper, and then to give an opinion on its value. The answer to this question should not exceed 700 words, although it may be possible to ge
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Digitization of an Industrial Giant: GE Takes on the Industrial Analytics” Each student is required to submit a detailed written report on the “Digitization of an Industrial Giant: GE Takes on the Industrial Analytics” case study (Reference no. 317-0237-1). Case Synopsis: The case describes General Electric's transformation from an industr
PART A – SHORT ESSAY Over the past centuries, major powers outside Southeast Asia (SEA) have often taken a keen interest in engaging activities with SEA or exerting presence on SEA, due to the value of SEA in various areas. Analyze two areas where SEA has value to such major powers currently. At least one of these areas should be applicable for
