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1: Decide on the concept/product/service/experience and the brand name, design, visual identity 2: Examine the target audience, media planning issues, market/brand positioning, competitive issues, behavioural/attitudinal issues 3: Decide on the advertising strategy and write the creative brief 4: Develop creative ideas- appeals, script(s), strap
Advice on each question ⦁ What is being advertised? Briefly describe the brand name, the concept and the sector. The branding must be original: you cannot advertise an existing brand. You must create the brand name, the logo and the visual identity. You may advertise anything that can be advertised: it could be a charity, a running shoe, a polit
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CASE STUDY Eugene Fama from the University of Chicago and Kenneth R. French from the Yale School of Management examined the validity of the Capital Asset Pricing Model (CAPM) in a study that was published in 1992. The CAPM is the most recognized model to explain stock price returns and forms the foundation of Modern Portfolio Theory. Their extensi
Imagine you are working for a company (for example, you might be in marketing, commerce, or another business context). Your company has an important client who is involved in a dispute with another business, and millions of dollars are at stake. The important client has tried for several months to negotiate with the other business to resolve the di
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Question 1 Cultivation theorizes that persistent exposure to certain messages in the media results in cultivating certain perspectives and worldview which may be distorted from reality. Do you agree or disagree that this effect of cultivation still exist in our current media environment? Use an example to demonstrate your agreement OR disagreement
A critical reflection is not about 'liking' or 'not liking' the assigned reading. It is about assessing the subject matter and the main arguments the author has made in the reading. A good reflection ought to include (but is not limited to) any one or more of the following: (a) appraising the extent to which the author has (or has not) persuasi
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Focus Many ideas, objects or practices encountered in our studies or wider contemporary life have one or more problematic aspects associated with them that otherwise detract from their purported advantages. This means that we need to consider these problems and attempt to counter them by proposing viable solutions. Task (Essay prompt) Using your
Product development allows a company to modify existing products or develop new products for its markets. Using examples from the case study explain Harley Davidson’s approach to new product development and whether you consider it to be a successful strategy? cta_question_3
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Question 1 The dataset used in this assignment contains information about shop customer information(which can be downloaded from Canvas), and its data dictionary is provided in Appendix 1. For each question, Python codes in text format in Monospaced font (for example, Courier New, Lucida Sans Typewriter) must be provided as part of the answer in
1. Refer to the Floor plan of an institutional building given in next page. 2. Students shall form groups of 3-4 persons and complete full design with detailing for: - Continuous beam A-B-C-D - Slab ABEF 3. Assume appropriate loads and design data. All slabs are assumed to span in two directions. 4. Clearly specify your assumptions, with reasons, m
