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Objective To assess the student’s understanding and application of Marketing and Revenue Management principles in the hospitality industry. Background In 2019, the Singapore Tourism Industry enjoyed one of the best years of high-volume tourist arrivals with overall revenues surpassing previous year records. However, when the unexpected COVID-1
Obesity and overweight are prevalent global health issues that have led to the popularity of various weight loss diets. Three commonly known approaches are intermittent fasting (IF), low-carb diets, and low-fat diets. This comparative analysis aims to evaluate the effectiveness of these diets in achieving long-term weight management and determine w
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As part of the service to the community, Hawk Eye Center is organizing a free eye check-up for the elderlies in your estate. As a person who advocates volunteer work and helping the less privileged, you volunteered to be the operations manager for the initiative. Your role is to plan and ensure that the entire eye check-up process will run smoothly
Do you often find yourself struggling to find and buy a product with a suitable quality at the possibly lowest price? Hence your search and found yourself stumbling into the world of Dollar stores. Or you probably already jumped into the Dollar Store bandwagon. From Daiso, and Value Dollar Store to Dollar Tree, you’ve heard it. Perhaps, you also
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Corona Extra was first introduced into the market in 1925, and since its launch, it has emerged to become a Mexican icon. Corona is a pale lager with traditional Hispanic flavors produced by Cerveceria Modelo. It is a beer recognized and sold around the world and is currently rated among the top-selling beers internationally. Corona embodies a rela
You are expected to analyze the whole logistics process first, and then identify the key issue or problem in the company’s logistics, find out the reasons causing the problem and propose appropriate solutions. Theories and principles learned from lecturers and seminars should be applied to the selected company to justify your analysis. In additio
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Question 1 Select one (1) hotel which is a member of the Singapore Hotel Association to answer parts (a) and (b) below. What are two (2) possible limitations to consider in using Revenue Management for your selected hotel? Explain. Provide examples of how each of the following three (3) Pricing Methods can be applied to your selected hotel. i
The objective of this assessment is to develop a clear and elaborate plan to guide the digital transformation of supply chain operations businesses. The plan should include a clear identification of the kinds of technological transformations required and a detailed process from conception to implementation of the suggested technology to improve ope
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Describe the features of the product that your team is working on. State the legal classification of your product and the regulatory act governing the advertisements and promotions of your product. Provide a brief background of your company’s profile, and the role it plays in the distribution channel of the product. cta_question_2
The twenty-first century has thrust us into the information era, where people are witnessing the development of digitalization that has altered company procedures and is continually enhancing how one must communicate, perceive life, conduct, and make judgments. Due to the impact of the digital revolution, marketing has gone through a major transfor
