Singapore Management University (SMU) Questions

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Design an integrated marketing communications campaign to build brand equity for My Animal Buddy taking: Branding & Advertising Essay, SMU

Design an integrated marketing communications campaign to build brand equity for My Animal Buddy taking into consideration of coverage, contribution, commonality, complementary, conformity, and cost. Identify the primary objective of your IMC, which should be based on how your group answered the previous questions on the target audience, brand posi

A firm holds a bond with a value of 5250 million and an estimated probability of default of 3% over the coming 12 months: Finance Assignment, SMU

A firm holds a bond with a value of 5250 million and an estimated probability of default of 3% over the coming 12 months. The policy of the firm sets its risk limit to 95% VaR (Value at Risk) and 95% ES (expected shortfall) for any individual security. Assume the bond bears a G2 risk of loss due to changes in the market price or in the traded va

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Discuss the implications of Stanley Milgram’s (1961) obedience experiment. What is conformity and what are some: Social Psychology Essay, SMU

Discuss the implications of Stanley Milgram’s (1961) obedience experiment. What is conformity and what are some of the factors that make people conform to group pressure? What are some factors that cause people to be deviant in a group? cta_question_1

There has been growing interest in studying income distribution, inequality in wealth, and the underlying causes: Film Analysis on Wealth and Poverty Essay, SMU

There has been growing interest in studying income distribution, inequality in wealth, and the underlying causes of the same in the rich Organization for Economic Co-operation Development (OECD) countries. Lately, interest in studying income inequalities has grown globally, constituted amid a global pattern of accelerating income inequalities, with

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The main role of the department is to coordinate and manage healthcare education across three groups of healthcare: Leadership Development Plan Assignment, SMU

The main role of the department is to coordinate and manage healthcare education across three groups of healthcare professionals consisting of allied health, nursing, and medical. The staff in the department work with local post-secondary education institutions, polytechnics as well as universities in Singapore that provides healthcare education su

Given the slowdown in the Chinese economy and intensified domestic competition, the Chinese e-commerce: Strategic Management Assignment, SMU

Given the slowdown in the Chinese economy and intensified domestic competition, the Chinese e-commerce giant Alibaba Group Holding Limited (Alibaba) decided to enter the Southeast Asia market in April 2016 by acquiring the cash-strapped leading incumbent, the German e-commerce company Lazada Group (Lazada). Lazada's value proposition was that it of

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Smile Asia is a global alliance of charities working together to treat facial deformities like cleft lip and cleft palate: Business Proposal Assignment, SMU

Smile Asia is a global alliance of charities working together to treat facial deformities like cleft lip and cleft palate. Headquartered in Singapore, Smile Asia runs a Student Initiative that has established over 30 Smile Asia student chapters regionally, instilling values of commitment, leadership, and volunteerism among student volunteers and ra

How do the recent voluntary retirement schemes that have emerged within the Australian higher education industry: Research Preparation for Business Assignment, SMU

The purpose of this literature review is to examine the existing literature covering the impact of voluntary early retirement schemes (VERS) on knowledge retention within Australian universities. The primary research questions that this literature review builds on are the following: How do the recent voluntary retirement schemes that have emerge

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Choose a tourist destination in the Asia-Pacific region that you have personally visited. Explain the role of digital marketing: Destination Marketing and Management Report, SMU

Choose a tourist destination in the Asia-Pacific region that you have personally visited. Explain the role of digital marketing in promoting this destination to you before your visit. In preparing your report, you will need to read the relevant chapter from Morrison (2018), and undertake research from academic journals, and books, about your touri

I am a Salesperson focusing on the residential home loan. This is a write-up from me to my stakeholders to encourage: Referral Program Essay, SMU

I am a Salesperson focusing on the residential home loan. This is a write-up from me to my stakeholders to encourage more referrals on residential home loans. - equity loan from residential property - refinancing - new purchase For every successful referral, you will be accorded up to 0.15% of the loan accepted amount, capped at 10k. cta_question_

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