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Market Research Brief Company Background U & Me (which can be abbreviated to UM) is a fictitious fashion apparel brand that offers personalized products manufactured in Singapore. Their product range includes clothing, bags, hats, shoes, and jewelry. All products can be personalized to order – for example, customers can customize their own
Assignment Brief This case study describes how a company embarked on improving its image to its customer base. The company formed a community of practice amongst its employees, with the goal of developing a positive image of the company, by highlighting the company's positive impact on the community and environment. The company also set aside a bu
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Scenario In the island nation of Autarka, the government holds a monopoly over the provision of air freight services. Both the general public and business groups regularly complain about high prices and poor quality of service from the government-owned monopoly, Autarka Airfreight Services (AAS). In response to these complaints, the national gove
Assignment Brief: You are required to analyse a listed company and prepare an investment recommendation report. The report provides an assessment of the company’s current position and future prospects, incorporating the use of various valuation techniques to arrive at estimates of the intrinsic value of the company’s shares. Your report shoul
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Topic 1: Optus misleading customers In 2019 Optus came under fire from the Australian Competition and Consumer Commission (ACCC - the Australian Consumer Watchdog) for misleading consumers about the need to move to the National Broadband Network (NBN) or risk being disconnected. The board of CorpCo would like a board paper with recommendations on
PART 1 This assignment uses data from the BUPA health insurance call centre. Each observation includes data from one call to the call centre. The variables describe several characteristics of the call (eg the length of the call, the amount of silence in the call), characteristics of the customer (eg state of residence, family type, number of adult
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Purpose of the assignment: This assignment is designed to get you to think more deeply about how you might solve the management challenge and why your chosen approach could be the “best way.” The main focus is on you discovering the best possible organizational process in realizing the proposed direction of the company. That is, the question i
Case Study “Taps Galore" is a specialist online store, situated in Singapore and was recently established by owners Jamie and Xin Rong. It sells a limited range of tapware at discounted prices. Jamie and Xin Rong currently stock a range of taps from eight manufacturers. They advertise on social media and supply four different ranges - value
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Assessment task details You are an ethics and governance officer working for a listed corporation CorpCo. The board of CorpCo has asked for a briefing paper to be prepared on one of the two cases (select one from the two listed below) for tabling at the next meeting of the company’s board of directors. In the paper you are required to outline a
Question: How has the entertainment industry been affected by the pandemic? 1. Introduction 2. What are the problems they are facing? 3. What may happen to the entertainment industry in the future? 4. What are the implementations they are taking to solve the problem? Assessment Task Perform a microeconomic analysis of one appropriate econom
