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Learning outcomes and assessment criteria specific to this assignment: On completion of the assignment, students should be able to demonstrate their ability to: 1.Critically evaluate the strategies used by organizations in advertising campaigns and create artifacts for a variety of media platforms in response to a creative advertising brief. 2.
“How the iPhone Lost its Luxury Social Status in China” (October 16, 2020), by Tiffany Lung : https://jingdaily.com/china-apple-iphone-luxury-social-status-huawei a) Would you say that Apple’s initial entry into China was propelled by the global myth of international brands? How did Apple influence consumer perceptions to gain market share
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1.Discuss the conceptual underpinning theories associated with relationship marketing. 2. Apply relationship marketing models and concepts to analyse a specific organization’s suitability for the adoption of relationship marketing approaches. cta_question_2 Introduction Giant hypermarket in Tampines. (PHOTO: Dairy Farm, yahoo!news 2020) The s
Learning outcomes and assessment criteria specific to this assignment: On completion of the assignment, students should be able to demonstrate their ability to: 1. Identify important contemporary management issues in a global and international context through the analysis of media reporting and public documents. 2. Critically apply conceptual and
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Learning outcomes and assessment criteria specific to this assignment: 1. Critically evaluate the strategies used by organizations in advertising campaigns and create artifacts for a variety of media platforms in response to a creative advertising brief. 2. Prepare and deliver an effective contemporary advertising pitch presentation to a professi
MODULE DESCRIPTION This module explores: Customers – Understanding how people behave and interact with digital content and marketing. Creativity – Developing creative and lateral response to digital marketing problems Communications - Knowledge, and understanding developed related to communication tools for example websites, web 2.0 applica
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Individual Report Writing(IRW) Background workplace conflicts arising from working in teams and communication breakdown; seemed to be the main challenge of bmcc o’sclients. Conflict can occur in any organization when employees with different backgrounds and priorities work together. Conflict can be expressed in numerous ways such as insults, n
Learning outcomes and assessment criteria specific to this assignment: On completion of this assignment, students should be able to demonstrate their ability to: Prepare solutions for international marketing problems through the application of knowledge and understanding of relevant theory and practices. Drawing on your understanding of interna
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Assignment brief: Choose a company (other than any firm which you have mentioned or studied in a previous assignment) that you believe has achieved superior performance in at least TWO separate countries. Collect data/information regarding this company from published material (online or otherwise). Notes for guidance: Use relevant concepts and m
Learning outcomes and assessment criteria specific to this assignment: 1. Select and apply strategic models to analyze an organization’s current strategic position. 2. Evaluate strategic alternatives. Students show that they are applying their learning from the module to a real-life business scenario: 1) Demonstration of research and understandin
