Applied Brand Management Case Study Singapore

Today we shall be looking at the topic of “Applied brand management case study”.  As this topic is quite an important one for the students of management. We shall be looking at this topic in great detail.

So without further adieu, we shall start with the definition of the applied brand management:

What is Applied Brand Management?

The term “applied brand management” refers to a marketing function that uses different methods, techniques, as well as strategies with the aim of building a brand image. Brand management done well can help in improving the flow of profit and also help in building a loyal customer base.

Moreover, it is a proven fact that people associate quality products with a good brand image. Consequently, Applied brand management can help an organization in several ways. Adding to this, we shall be discussing the purpose of applied brand management in the next section of the sample essay.

Purpose of Applied Brand Management

The main purpose of applied brand management in any given organization is to build a strong and loyal customer base. Plus also help the company increases its flow of revenue. Along with this, Effective brand management also helps in creating brand awareness using various different methods. For instance, some of these methods include strategic pricing, associating colors with the brand, packaging, so on and so forth.

Moreover, it is safe to say that a brand is an image of a company to the world. Consequently, if a company has a good brand image it will help its business in almost every way possible. Whereas the opposite is also equally true. So we can conclude that effective brand management can help a brand improve its reputation and gain all benefits related to it. While on the other hand, a brand can lose all its customer base if it is not managed properly.

Strategies of Applied Brand Management

In this section of the sample essay, we shall be looking at the different strategies of Applied brand management.  So without further adieu, these are the following:

• Line extension Brand Strategy
• Brand Extension Brand Strategy
• New brand, Brand Strategy
• Flanker Brand Strategy

Moving on, we shall be looking at these strategies in brief, below:

Line extension Brand Strategy

The “Line Extension” is a form of brand management strategy that involves creating additional products as per market and consumer needs.

Brand Extension Brand Strategy

Brand extension as the name suggests refers to a brand management strategy where a new brand is created in a new market.

New brand, Brand Strategy

The “New brand strategy” is used when a new brand is created to support a new product. Along with that, this strategy is the most expensive of the four.

Flanker Brand Strategy

“Flanker Brand Strategy” refers to the creation of a brand or new sub-brand with aim of capturing a new market segment.

Principles of Applied Brand Management

Applied brand management works based on certain principles. In this section of the sample essay, we shall be discussing this principle. These are, as mentioned below:

• A brand should be protectable legally
• Brand image should be easy to remember and recognize
• The company’s brand should attract the attention of the consumers
• Brand should suggest usage as well as advantages related to the product or service
• A brands product should stand out in the market

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