BU8501 Marketing for the 21st Century NTU Assessment

Nanyang Technological University (NTU) of Singapore introduced the BU8501 NTU module that will teach the fundamentals of marketing. This marketing for the 21^st-century course will focus on product management, sustainable Global marketing, pricing management, competitive advantage, marketing strategy, channel management, understanding the market cluster activities, customer value, and Integrated Marketing Communications.

Below, detailing various learning upshots of NTU BU8501subject.

The BU8501 marketing for the 21st-century learning upshots

The BU8501 marketing for the 21^st-century module is a part of Liberal Studies (LS) and business and management (BM) electives. By the end of the BU8501 course, the student would be able to learn

1. It aims to provide an introduction and a basic understanding of the marketing discipline

• This marketing for the 21^st-century module will initiate by discussing the concept of Sustainable marketing and its strategies in the global context.
• We will learn about features, process, scope, importance, the function of marketing management, and marketing mix.

2. Students are expected to utilize the basic principles and the conceptual tools taught in the lectures

• They are taught about the 4 Ps of marketing such as product, place, price, and promotion.
• It entails defining the audience, describes a product and its benefit, sales, and promoting by choosing the right price.

3. They will analyze customer value and marketing strategy.

• To apply the marketing ideas introduced in this subject by carrying out various assignments throughout the semester.
• Students are asked to do various assignments and Bu8501 presentations on various topics related to marketing like advertising, branding, sales, marketing mix.
• They will learn about marketing concepts followed by the company by making a presentation on a particular organization.

4. Students would be allowed to observe how to use marketing concepts by organizing field trips

• Various field trips or industrial visits would be organized to understand various marketing concepts related to the product, production, marketing, and selling.
• Through the industrial visit, they would see the entire process of making a product, it’s packaging and supply chain.

5. Students will participate in class discussions and will work in teams to have an opportunity to assimilate and defend different viewpoints.

• Here candidates might have different perspectives related to branding and promotion of the product that they can compare and contrast through class participation.
• They can analyze the 4 C’s of marketing such as customer, cost, communication, and convenience.

6. Students would be able to enhance future performance in the field of marketing by focusing on its practice

• They would understand buyer behaviour, the art of selling, negotiation strategies, marketing analytics, and the business environment.
• Here it is important to understand customer relationship management (CRM) and managing prospective and existing customers.

7. Candidates are expected to have a hands-on approach to various activities Incorporated to  enhance the analytical ability and encourage observation

• To learn fundamentals like budget allocation, brand building, leveraging social media, and digital channel marketing strategy.
• It will enhance the analytical ability required by job seekers who wish to pursue a career in the marketing field.

8. Students would be required to analyze lead discussions and businesses and present recommendations and analysis on selected organizations

• Analysis of marketing case studies related to business organizations to understand their business goals and marketing strategies.
• They are asked to frame recommendations and suggestions to optimize strategies to achieve competitive advantage and business goals.

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Frequently Asked Questions

Q. 1 How can I gain good marks in this BU8501 marketing for the 21^st-century module?

Ans: To achieve good marks in this NTU BU8501 module students are advised to prepare and actively participate in the seminar. Self-learning skills and reading widely are necessary. To know the exam format they should study from NTU past year papers solutions also. Further, if they need help with this module they can consult the instructors.

Q. 2 What are the career options available in Singapore after pursuing a marketing course?

Ans: Various career options available includes market research analyst, brand strategist, advertising director, Public Relations coordinator, SEO manager,  project manager, marketing assistant, content marketing specialist, operations assistant, e-commerce editor.

Q. 3 What is the salary of market research analysts in Singapore?

Ans: The salary of market research analyst in Singapore varies from 4,750 SGD per month (minimum) salary to a maximum amount of 15,200 SGD per month.

Q. 4 What do you understand by competitive advantage?

Ans: A competitive advantage in business is defined as the attribute used by the organization to outperform its competitors. It includes access to highly skilled labour, natural resources, access to Technology, high entry barriers, and geographic location.