Drivers of corporate value for Alibaba Group Holding Ltd

You might have heard about the giant alibaba.com.From where did the company adopt this name? The company’s name arises from the folktale character Alibaba meaning Universal appeal. Such topics are given for assignments and essays to students studying for an MBA in Singapore educational institutions.

This article would be helpful in market research assignment help for MBA in Singapore. Alibaba is the world’s biggest E-Commerce and retailer company. Let’s indulge in more details of it.

Overview of the Alibaba group

is a Chinese multinational company that specializes in technology, internet, retail, and e-commerce. It operates various business sectors and owns a diverse portfolio. The company was founded in April 1999 in Zhejiang by Jack Ma. Various services offered by this group include

• B2B (business to business)
• B2C (business to consumer)
• C2C (consumer to consumer)
• Cloud computing
• Shopping search engines
• Electronic payment services

Financial statements of the Alibaba group

The Alibaba group is building the future of Commerce. The company’s mission is to make business operations easier anywhere.

More than 10000 employees are associated with this organization.  The revenue of the Alibaba group is around US$72 billion.

Key drivers of Alibaba group growth

Digital transformation: ABOS (Alibaba business operating system) enables it to serve both offline and online customers. This has enabled the brand to drive growth in the key area of organizational digitalization.

Product innovation: Alibaba group integrated product innovation capabilities into the Tmall innovation centre (TMIC) to empower new product launches.

Customer acquisition: The group has acquired new customers by providing new retail solutions and Alipay. This has been accomplished by Alibaba groups Digital Store intelligent systems.

Organizational analysis: The structure of the Alibaba organization is very efficient. This structure provides a glimpse of the efficient operation and the relationship of the management with the market and employees.

how ever The firm is divided into various subsections headed by the managers. Every manager had a branch and ensured the attainment of goals. Alibaba Group was listed in the New York stock exchange to carry forward their
corporate values.

To preserve its traditional culture, the company created a collegial leadership group to make long-term decisions.

Sales and marketing: It offers high-quality products better than its competitors at affordable prices. The marketing strategies adopted by Alibaba are promotional activities, channel selection, advertising, pricing, and sales force.

Value analysis

• Firm infrastructure- the company has adopted effective infrastructure management. The range of activities included in this is strategic management, financial planning, legal matters handling, and quality management.
• Competitive advantage- the group has got a strong competitive edge over its competitors. It has been a competitive advantage in various activities that includes distribution network, skills, assets, and capital. Operations- the efficient inbound and outbound logistics help the company in maintaining strong relationships with the suppliers and customers. It includes both service and manufacturing operations. The efficient operation has helped Alibaba in achieving profitability and consistent economic growth.

Technology development: The technological integration in Human Resource activities, marketing, distribution, and production has resulted in the organization’s growth.  It adopted Data Analytics, automation software, product design Research, and Technology supported customer support.

The popularity of online shopping: The number of internet users has increased, leading to the popularity of online
shopping. The percentage of users shopping online has become more than 50%.

International expansion: The Global E-Commerce retail chain has expanded its position in international markets like Russia, Brazil, the US, and others. Its investment in ShopRunner, U.S retailer Zulily, and jet.com have increased its International revenues.

Cloud computing as a key revenue driver:  The revenue from Cloud Computing is more than other business segments. In China itself, the cloud infrastructure services market is more than 50%. It has enabled the company to launch more than 300 new products and provide value-added services to its customers.

Conclusion

So, here we can conclude that Alibaba has expanded its business in global markets. The company has adopted various strategies to gain a competitive advantage.

Moreover, the Alibaba group has established its brand in the international market and established itself as the largest e-commerce chain. Generally, Alibaba has emerged as a brand business.

Perhaps the key drivers mentioned above have accelerated the growth of Alibaba group.  The group is on the right path and is far ahead of its competitors. Students, if you are looking for firm valuation assignment help, the above article would guide you.

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