E-Business: Covid-19’s impact, Adoption, and Digital Technologies Essay Sample

No one is a stranger to the situation of a covid-19 pandemic. This crisis has affected everything from personal lives to E-business, everyone has suffered. We speak for everyone when we say the way of life has changed.

People are not allowed to go out freely, there are restrictions everywhere. Many companies were totally out of business and others were in pretty bad shape.

We will look at what was the impact of coronavirus on E-business, how they adapted to change the brand, and how they made use of digital technologies.

In this particular case, we will be taking the E-commerce brand Zomato as the topic of discussion. We will look at how the brand was hit by the sudden outbreak of coronavirus pandemic, and then we will look at how the brand adapted to the situation and what was the role of technology in its comeback.

Impact of Coronavirus on E-business

Zomato is a food-delivery Company, name of this brand is well heard in the city-state of Singapore. As e-commerce is gaining the favor of the public, brands like Zomato is booming.

Even the government of Singapore invested 100 million dollars in this food E-business. This brand has all the factors in its favor in the market of The Lion city.

Nevertheless, the pandemic targeted everyone alike. Due to fear of the covid-19, the government applied several restrictions over almost everything.

On top of that, people were spectacle about going out and ordering food from outside as the process involved human contact and the nature of this virus is contagious.

At the initial stage of the pandemic, people almost completely stopped using platforms like Zomato out of fear. As obvious as it is, this was a bad situation for the brand as the whole of its revenue came from the very service.

So it is safe to Zomato in Singapore was as affected as everyone and everything else if not more.

This was a brief about the impact of a pandemic on Zomato’s performance in the market of Singapore. Now as we know about the impact we will look at the strategy used by Zomato to adapt to these situations and finally at the end we will see what the role of technology in this comeback was.

Strategy to Adapt to the Situation For E-Business

As we saw above the brand Zomato faced a major setback due to an unprecedented pandemic. Now we shall look into the strategies employed by the brand to cope with the situation.

These strategies were set in place to gain back the ground lost in wake of the crisis. The main goal was Zomato was to gain back the trust of the people. As the population was concerned about catching the virus; Zomato had to make the citizens of Singapore believe that their food is safe.

The food delivery brand employed various strategies and campaigns to build back the people’s faith.

Therefore, a campaign was started over social media and conventional media showcasing why people could still trust the brand. They displaced that their process was safe and used as minimum human contact as possible. Even if human contact was being made, all safety precautions were being followed.

In addition to that, the food price was also reduced to make it more affordable to people suffering financially in pandemic and a charity was set up to feed the needy. Service of grocery delivery was also made available by Zomato to  Singaporeans. This helped increase that popularity as not everyone could leave their house in the crisis.

Moreover, Zomato showed that kitchens were sanitized and safe. All this advertising made an impact on the people. Surprisingly, Zomato sales boomed in the later months of the pandemic and so much so that there was a waiting period to order at Zomato. There was also a record-breaking sales figure at the 2021 New Year celebrations.

Use of Digital Technologies in E-business

Zomato used various technologies to aid itself during pandemics. As we know the main goal of the service-based brand is to gain the trust of people. So in order to build the trust of people, the brand showed more transparency.

Even before the pandemic, Zomato’s mobile app shared the status of the order i.e. when was ordered received, when is food being prepared, and the live-location of the delivery person.

Meanwhile, after the pandemic’s start, Zomato added a feature that let you know the body temperature of the delivery person and when they last checked the temperature. They let the people know if there was a rise of corona or not. Considering that high body temperature is one of the symptoms of the corona.

The food delivery brand also displaced the safety and hygiene rating of the place you are ordering food from. In simple words, the brand let people know what was going on behind the doors to make them feel safer and this worked out for Zomato.

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