Emirates SkyCargo Business Model Essay Sample

In Dubai, the Emirates started in 1985. The first flight of Emirates was from Dubai to Karachi. No doubt that since then it became the best service provider airline worldwide.

The marketing strategy and business practice of this company became important as a case study for the students doing management and business-related courses. The techniques Emirates followed in its business already had left the mark on the world. Despite the various challenges its revenue grew consistently.

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As after doing business and management courses students will come in the working atmosphere where they have to understand the matrices of the policies and strategies of different companies, the case of Emirates SkyCargo business model can help them in their insights into the subject.

The students doing Business and management courses in Singapore also have to study and make a report on the Emirates SkyCargo Case. As this business model is complicated and includes the mixed strategy of marketing and business practices, the students find themselves in confusion in writing a report or an essay on Emirates.

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Essay Title- Emirates SkyCargo Business Model

The gulf war made it an exclusive situation for Emirates to operate flights from Gulf air to other destinations. Due to the gulf war, no other companies dared to enter the gulf air so the opportunity was fetched by Emirates. In few years itself, it became successful and with continuous improvement in services, it also made its distinguished position in the market.

The revenue grew constantly year by year and it became the most profitable airline. At present, it has 700 flights in a week with 100 destinations in 60 countries. This sort of success must be having a unique strategy of marketing that needs the analysis of a Business model of Emirates.

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The reasons for Emirates success

• The known aviation industry Emirates also operates Dnata a travel organization that operates technical services and cargo ramp in Dubai. So the leisure and destination management is in the hand of Dnata while Emirates concentrates on the operation of airlines. In recent years Emirates sky cargo emerged as the most profitable division.

The work division created by Emirates by different corporations made it specialized in operating the particular needs of the business. It actually distributed the specific duties to the divisions so the chaos of operating a lot of services can be curbed.

• Another reason is the political scenario which is protective for the business. There are lots of regulations and policies which actually made Emirates stand alone in the market in Gulf air. So with all policies of the government Emirates developed its strategy to work with a collaborative approach.

The collaboration with government policies proved to be in favor of the company. It shows that sometimes there are regulations that are hard to follow but in actual the company should strategize according to the available policies.

• Another reason is the economic stability of the company which also has an economic advantage. Despite the much turbulence in the world economy Emirates had made its feet strong and overcome all the hurdles of success through the best management practices.
• Emirates tried to give equal treatment to every member of society. The situation in the gulf with lots of refugees made the airlines profitable but it took care of the services provided to all. The service of Emirates made all the difference in its approach.
• The very important reason is technological advancement in the company which gave the company an additional hike. The technology it uses made it able to communicate with all the passengers and give them specialized treatment and operate the services for them in a very smooth way.
• With its farsightedness Emirates also had taken various steps to curb the air pollution and put efforts for environmental safety. It also seeks for the research on efficiency with sound environmental measures.

Its market share in profit is high as it handles competition is a very healthy way. It takes care of the brand name and maintaining its reputation in the world market. It was able to do so till now because it was not restricted to the limited number of destinations. Penetrating the markets is also one of the finest strategies which involved lots of research and development.

• As the business class is more profitable to Emirates it tries to provide the exclusive service for them to make the nosiness travelers ore satisfied.

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