Event Sponsorship in Marketing

Students of Singapore who are pursuing a course in marketing are often asked to write essays and Event Management Assignments related to marketing topics.

One such topic is event sponsorship in marketing. Framing of a perfect essay requires a deep understanding of the topic. Management students should focus on advertising, sponsoring, and finances as it is necessary for the exposure of the product and services.

If you are looking for Marketing Assignment Help then the below sample would be beneficial for you

What is event sponsorship?

Event sponsorship is providing financial support to the event to achieve business goals like increasing brand awareness or receiving recognition.

For example, the Singapore Polo Club i.e the most prestigious club offers event sponsorship and provides partnership opportunities to brands.

Types of Event Sponsorship

Event sponsorship is said to be a source of funding for all sorts of events where small businesses, non-profit, and companies give certain amounts or cash in exchange for brand awareness and visibility at the event.

Types of Sponsorships Are

•  Media sponsors– to publicize the event on social media channels by publishing a blog post, writing an article, a foreign advertisement, or filming a TV commercial
•  Financial sponsors– sponsors who gave money to the event organizers in exchange for certain benefits such as placement of company logo, promotions, and speeches.
•  In-kind sponsors– they donate services or products instead of dealing with cash. For example, hotels in Singapore may offer free use of certain facilities in the form of sponsorship.
•  Promotional partners– it deals with celebrities, bloggers, or public figures who promote the event to their fan bases or followers.

 Securing Sponsorship For An Event

Suppose you are organizing an event in Singapore so securing sponsorship is not only about getting financial support. If done properly it can become the best partnership for the event. Some steps to follow are

•  Market research- it is about choosing the right partner
•  Considering benefits to both the event organizer and the sponsor
•  Framing a compelling proposal 
•  The approach- establishing the relationship
•  Securing the deal
•  Delivering results- To activate the agreement
• Maintaining a long term relationship

If the above-provided steps are included in your marketing plan sample then it would help you in securing sponsorship.

Role of Event Sponsorship in Marketing Strategy

To make your marketing plan a success in Singapore then you need to adopt a strong customer-driven marketing strategy that utilizes both event marketing plan and sponsorship to identify the target market.

The following steps will show how event sponsorship can play a major role in marketing strategy.

•  Building brand awareness– to make exposure to the brand by increasing audience through sponsoring an event
•  Meeting potential customers– if maximizing sales generation is the goal then you should create a plan accordingly like who are your customers? and who is attending the event?
•  Getting social influence– posting about your event on social media, sponsors promoting the page, key influencers, and event hashtags can get you customers engagement
•  Increasing the website traffic– showcasing the company’s logo on the event sponsorship website and making a backlink to it can increase the traffic.
•  Clients treatment– treat your existing customers well as they play a significant role in success. You can give them free tickets or an exclusive experience.
•  Building a network- creating a follow-up strategy for your event marketing. You must connect to the people who showed up and to others who didn’t through social media. You can use your event hashtag for this.
• Getting ideas of event marketing– you must attend an event to know what works well and what not by taking down the notes of your experience.

 Event Sponsorship Marketing Examples in the Context of Singapore

• Sports sponsorship in Singapore– the sports event organized in Singapore such as South East Asian (SEA) games attracted about 600 million fans throughout the world. Many Global businesses such as Deloitte, SingTel, and Singapore Airlines have created commercial value through these sponsorship events.
• Food sponsorship– the F&B industry of Singapore adopted product sponsorship by giving free products to the customers visiting the specific cafe, coffee shop, or restaurant. 
• Arts sponsorship: many companies like Ernst & Young, JP Morgan, and SPH (Singapore Press Holdings) are becoming a part of the arts in Singapore. They promote their company by sponsoring the art event in the Singapore Art Museum where artists from all over Asia come to showcase their art.

Conclusion

Do you want your brand to stand out from the others?

As we have discussed above event sponsorship is the most effective and smart marketing strategy in the present Times.

It depends on the budget of your company whether you want to be a part of local events or global events. If there are any upcoming summer festivals or concerts in your local areas then you should get in touch with the local organizers.

 The concept of local or global events can be a smart marketing strategy that would result in favorable outcomes for your business. In the long run, it will provide a great appeal and positive image to your target audience. 

Purchase Essays at a Discounted Price!

If you are searching for the most reliable and trustworthy essay writing service then there is no better place than Singapore assignment help.

Pay for the Digital Marketing Assignments in the best deals and get plagiarism-free documents within the stipulated time

Whether the topic is complex or easy you can seek help from our expert writers from Assignment Help Singapore services.

Buy solutions for international marketing assignments and submit quality work that will enhance your academic performance.