Assessing IP in Branding & Franchising Sample Assessment

IPM555 Assessing IP in Branding and Franchising investigations the brand of a business undertaking for instance of highbrow resources (IP) which might be one of the greatest loved resources for an enterprise.

With franchising a critical type of business undertaking ownership and a system for developing endeavors, the course will even examine the IP and vital difficulties related to franchising from both the franchisor and franchisee’s point of view and equip understudies to assess the establishment decision and execution of IP control techniques.

Assessment solution of assessing IP in Branding & Franchising (IPM 555)

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1. What is the importance of franchising?

As one can assume, franchising is quite an important part of the concept. But why? This can be a common question. Thus, students are introduced to the same. Moreover, they learn to conduct examinations of franchising. Thus, determining its importance of franchising from an IP perspective.

2. Can you examine the importance of the franchisor and franchisee relationship?

This learning outcome is directly related to the previous one. This one concerns the franchisor and franchisee relationship as well as its importance. Thus, students learn to examine the franchisor and franchisee relationship in this course. This is done in order to determine the importance of the same.

3. Describe and Evaluate IP portfolio in relation to IP assets and branding

IP portfolio is an important part of this concept. Plus, the IP portfolio is necessary for identifying of the IP assets. As such, this is directly related to the branding.

Therefore, students learn to evaluate IP portfolios. This is done in order to identify IP assets that are related to branding. For that reason, it is quite an important learning outcome of this course.

4. How can IP support IP exploitation strategies?

We already know that IP is an important part of branding. Plus, the same can be used to support different exploitation strategies. These strategies are usually known as IP exploitation strategies.

For that reason, students here are taught just the same. Students learn how to IP. This helps them understand how IP can support IP exploitation strategies.

5. What are the most important IP and franchising legal aspects?

Lastly, the franchising element of this concept has several different aspects. This includes IP as well as different legal aspects. For that reason. students are taught to appraise the same. They learn to conduct appraisals of the most important IP as well as legal aspects of franchising.

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