MKT360 Internet and Social Media Marketing TMA Sample

In the era of new technologies, every sector is opting for the emerging technological concepts for its business. Besides, the ever-evolving nature of the technological world has exceptionally impacted the life and career goals of students. Several Singaporean scholars wish to make their career bright in the business administration department with digital marketing as major. In order to furnish the students with knowledge of their interest, Singapore University of Social Sciences offers a course program called MKT360 Internet and Social Media Marketing.

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Now that when the students take admission in the SUSS MKT360 course, they also have to do various assignments for which they need to study a lot. Apart from the class lectures, the SG students have to review a number of MKT360 Internet and Social Media Marketing TMA samples in order to get an idea for completing their MKT360 TMA and GBAs.

Besides, not just SUSS University but different colleges and universities like Kaplan and PSB Academy also provide courses in digital marketing.

Preface of  MKT360 Internet and Social Media Marketing Course

MKT360 Internet and Social Media Marketing is a modular undergraduate course of 6-months duration, offered by SUSS University. Basically this course is adopted by the students of the business administration field. MKT360 SUSS course teaches the students about various methods of marketing on online platforms while emphasizing the marketing approaches of social media.

The internet, social media, and many other online dynamic networks have provided the organizations and businesses with a new ray of marketing techniques in order to enhance their business value and publicity as well.

Several enterprises have adopted the emerging sets of digital marketing platforms and tools with an eye to enhancing their marketing effectiveness and efficiency.

So, the SUSS MKT360 course will be all about the online marketing approaches and different marketing strategies.

SUSS MKT360 Internet and Social Media Marketing: Course Objectives

The primary objective of the MKT360 SUSS course is to equip the students with profound knowledge of different techniques to advertise/ promote the products/services over various platforms on the internet. SUSS University has added this course in its curriculum to teach the students the theories and concepts of internet-based marketing while preparing them with effective skills and hand-on learning on the relevant tools.

This course will provide essential knowledge through a combination of readings, discussions, and presentations. In addition to that, students will also get to learn from the hands-on projects they will get in the specific course duration.

Also, this course aims to acquaint the students to understand the exhilarating strategic potential advantages by utilizing the technologies to produce and execute integrated digital marketing strategies.

Introduction to Internet and Social Media Marketing

Advertising or promoting any goods or services over the internet is known as internet marketing. Internet marketing is a kind of marketing approach through various online platforms. Furthermore, internet marketing can also be categorized into some sub-parts according to the specific online platform.

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Internet marketing is not just a marketing approach but has become one of the most demanding fields solicited by students to big companies. The ever-advancing nature of technologies has benefited a number of industries, businesses, & various fields.

Types of Internet Marketing

As internet marketing is not a limited field but a vast one. Internet marketing can be categorized into different specializations.

Here are the various specializations of internet marketing: –

• Content marketing
• Search Engine Marketing (SEM)
• Social Media Marketing
• Email Marketing
• Interactive Technology (e.g. AI)
• Search Engine Optimization (SEO)
• Web/mobile design/development
• Video/ Audio Production

Advantages and Disadvantages of Internet and Social Media Marketing

Everything has two sides i.e. positive and negative. There is nothing that has benefits but no drawbacks. Similarly, there are some advantages as well as disadvantages of the internet and social media marketing.

The positive side of the internet and social media marketing includes: –

• Opportunity to reach a larger audience
• Able to make direct connections to the audience
• One can create organic content
• Access to paid advertising services
• You can build your own brand
• You can drive traffic to your website
• One can evaluate own performance
• You can join different social media as well as other networks for free
• Chance to uncover valuable insights
• Extremely low risk
• Faster response to both marketer as well as end-user
• Increased exposure to goods and services
• Boundless universal accessibility

The negative side of the internet and social media marketing include: –

• One might receive negative feedback
• Security, privacy issues
• Competition at a higher level through globalization
• Higher transparency with the prices and greater the price competition
• Depends on the technology

Framework of MKT360 SUSS Course

The course MKT360 consists of various topics which enable the Singaporean students to comprehend every aspect of marketing over the internet. They also understand the best strategies for social media marketing.

The basic topics of SUSS MKT360 course are as follows: –

• The New Marketing Normal
• Defining Digital Marketing Goals and Message
• Integrated Digital Marketing
• Establishing a Digital Presence
• Conveying Digital Presence
• Promoting Digital Presence
• Influencer Marketing
• Connect and Convert
• Location-Based Marketing
• Developing and leveraging on Online Communities
• Social/Digital Media Crisis
• Ethical issues in Digital Marketing

Educational Outgrowth of SUSS MKT360 Course

Studying a course program in internet marketing makes the students expert in the technology and strategies of marketing over different online platforms.

The SUSS MKT360 course also does the same i.e. make the students mindful of all the essential information, strategies, approaches of marketing, tools and technologies, applications, etc.

Moreover, these are some major learning outcomes of the MKT360 Internet and Social Media Marketing course: –

• Explain all the new cum effective marketing approaches useful to employ at online sites
• Debate about the impact of the new marketing normal
• Discuss the impact of the new marketing tools on the Digital Involvement Cycle (DIC)
• Explain and identify different methods which can be utilized for content marketing via social media
• Analyze the different challenges raise in managing social media and how to handle it employing an appropriate structure
• Investigate suitable frameworks to assess the internet and social media health of a brand

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