MKT361 Business-To-Business Marketing Assessment Sample

Business-to-Business Marketing is a distinct kind of marketing that is different from the usual marketing that we know. Besides, B2B marketing comprises significant importance over other consumer-focused marketing. Singapore, being the educational hub for international students, also teaches the students about diverse forms of marketing. In order to furnish the students with a better understanding of B2B marketing, the Singapore University of Social Sciences offers a course program namely MKT361 Business-To-Business Marketing.

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Along with this imposing course, SUSS also assign the students with a variety of homework assignments. These Tutor marked assignments always come with the intention of benefitting students but nothing happens like that in reality. Students generally get worried and start taking the stress of completing their assignments on time. Some of the students try to prepare their paper by reading different MKT361 Business-To-Business Marketing Assignment Samples whereas some of the Singaporean students start looking for an online assignment help service from which they can buy ready-made assignments for their MKT361 course.

Introduction to Business-To-Business Marketing

Business to business marketing refers to the marketing of goods or services to other businesses or organizations. It is different from the business to customer marketing as the B2B marketing focuses on dealing between two organizations about selling or purchasing purposes whereas B2C marketing aims at businesses between a production organization and consumer. Business-to-business marketing content is intended to be more informative and straightforward than B2C.

In B2B marketing the purchase decisions are based on bottom-line revenue impact. In business to business marketing, the return on investment (ROI) is scarcely a consideration for everyday person (at least in terms of money), whereas, it is a prime focus of corporate decision-makers.

B2B marketing occurs between the big committees, organizations, retailers, wholesalers, etc. and make deals of bulk orders. The business to business marketing encompasses the companies that generate products and services focused on other businesses. This can embrace SaaS products, B2B marketing companies, and general business supply companies.

What is MKT361 Business-To-Business Marketing Course

MKT361 Business-To-Business Marketing Course is a modular undergraduate course program offered at SUSS University. This course is introduced to the study curriculum of Singaporean students in order to make them aware of the specific type of marketing i.e. B2B marketing.

This SUSS MKT361 course is full of diverse information, statistics, and business to business marketing strategies that are essential for the students who wish to work in the business arena.

Along with the crucial knowledge, the MKT36 SUSS course also consists of different types of homework like TMA, Group-based assignments which include a variety of essay writing tasks and report making, etc.

Although the entire course or its assignments are not so tough, however, the SUSS students face incapability in completing their homework on time. Thus, several students who fail to prepare their B2B marketing assignment even after addressing their lecture notes, seek trustworthy assignment help to complete their homework on time.

Intent of SUSS MKT361 Course

The MKT361 course aims to acquaint the Singaporean students with crucial knowledge and awareness about the distinct nature of B2B marketing as well as the criticality over B2C marketing.

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This course intends to fulfill the students about the knowledge of unique characteristics and issues & challenges that the marketers have to face when the customer is an organization. Students get to know that when the sales occur between two enterprises instead of a retailer and a customer, there arise some challenges related to buying behavior and marketing mix management. Besides, this course also focuses on E-business.

Topics in MKT361 Business-To-Business Marketing Course

The MKT361 Business-To-Business marketing course includes a variety of topics giving details knowledge about the mentioned subject.

Here are some of the topics that MKT361 SUSS course includes: –

• Introduction to Business Marketing
• Business Market AnalysisBusiness Market Analysis
• Business Marketing Strategies
• Business Buying Process & Behaviour
• E-Commerce in the Business Market
• Business Market Segmentation
• Business Product Strategies & Decisions
• Business Pricing Strategies & Decisions
• Business Channels & Distribution Strategies & Decisions
• Business Marketing Communications
• Business Sales Management & Personal Selling
• Business Marketing Implementation & Control

Best Channels for business to business marketing

B2B marketing doesn’t involve the ultimate customer but comprises the sale of one company’s product or service to another company. Although B2B marketing is also similar to consumer marketing in terms of marketing principles but executed in a unique manner.

The channels for business-to-business marketing varies from one type of industry to another, and any one of the many channels can work great for any specific type of industry. If one knows where and how he needs to put his B2B marketing budget, he will get a more accurate as well as mature & successful marketing structure.

The channels play a crucial role in B2B marketing as these leave a great or a bad impression od a business.

Here are some of the best channels that one who wishes to do B2B marketing can opt: –

• Email
• Content
• Social media
• organic search
• Direct marketing
• Events

Learning Outcomes of MKT361 Business-To-Business Marketing Course

Knowing a lot about distinct marketing strategies, students become able to deal with various challenges that can come on the way of their marketing. Singaporean students will have a sound understanding of all the concepts and strategies.

Here are some of the educational outcomes of SUSS MKT361 course: –

• Explain what is b2b marketing
• Differentiate between B2C and B2B marketing
• Review the formal procedure of purchasing operations
• Discuss the buying center and business buying situation
• Examine the business to business marketing companies
• Prepare individual project on B2B marketing
• Address the segmentation process in business markets and employ appropriate marketing strategy to the business
• Examine the market, analyze its structure, revenue and cost patterns
• Analyze the factors contributing to the success
• Assess the marketing mix of products & services for business markets
• Appraise the pricing strategies, product management, integrated marketing communication, & distribution and supply chain management

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